Head of Brand Connections

Brand Overview:

maurices is a women’s apparel retailer that celebrates feel good fashion for real life. It’s committed to its service with style promise and offering affordable fashion that takes women from workday to weekend and all of life’s adventures in between. With inclusive sizing from 0-24, maurices is famous for its versatile styles including key categories such as denim, dresses, tops, and more. Established in 1931, maurices operates 935 stores in communities across North America. Discover even more fashion at maurices.com.

Ready to apply? We currently have an opportunity for a Head of Brand Connections to join our team located at our Corporate Office-maurices-Duluth, MN 55802.

Ready to help bring feel good fashion for real life™ to hometowns across North America? Join our family of amazing individuals in our corporate office in Duluth, Minnesota, ranked one of the Top 100 Best Places to Live in 2019. Since 1931, we’ve helped women look and feel their best every day — making maurices not only a special place to shop, but a great place to work and connect. Apply today!

Position Overview:

The Head of Brand Connections is responsible for growing brand love, awareness, traffic, engagement and sales through a robust and measurable paid influencer marketing program, organic social media, PR, and talent/partnerships. This position will be responsible for developing the overall strategy and working with key internal and external partners to execute and measure results. This role also is responsible for unlocking the power of new programs and channels and developing ideas to drive results (i.e. social selling, sweepstakes, roadshows, PR events.).

This position will work in close partnership with marketing planning and operations, content & creative, media, and field partners.

Performance requirements

Key Responsibilities:

Work Experience and education requirements

Education and Experience

#LI-SG1

Location:

Corporate Office-maurices-Duluth, MN 55802

Position Type:

Regular/Full time

Equal Employment Opportunity

The Company is committed to hiring and developing the most qualified people at all levels. It is our policy in all personnel actions to ensure that all associates and potential associates are evaluated on the basis of qualifications and ability without regard to sex (including pregnancy), race, color, national origin, religion, age, disability that can reasonably be accommodated without undue hardship, genetic information, military status, sexual orientation, gender identity, or any other protected classification under federal, state, or local law. We do not discriminate in any of our employment policies and practices. All associates are expected to follow these principles in all relationships with other associates, applicants, or others with whom we do business.

• Create and refine organic social strategy, unlocking new channels and optimizing existing. Tap into product launches, cultural moments, seasonality and trends to ultimately educate, inspire, entertain and engage social audiences.
• Build relationships with lifestyle influencers and thought influencers, build upon existing influencers program.
• Develop and execute PR strategy (includes lifestyle, fashion and business press).
• Develop and execute strategy for brand and talent partnerships to grow maurices brand following.
• Explore new channels and new ways of selling/engaging with customer on social (i.e. FB live or other events to gain sales).
• Further refine local/brand organic social strategy.
• Concept and execute seasonal social campaigns that ladder up to overarching marketing stories, thinking about social-first executions that engage new/existing customers.
• Review and refine internal ambassador program and explore developing external ambassador program.
• Develop creative briefs to guide content and help develop visual, content and video.
• Responsible for budget, goal setting and KPI reporting, recommendations for program optimization. Conduct testing, analysis/measurement and optimizations.
• Manage, coach, build and mentor a team; working closely with appropriate external agencies.
• Help support additional priorities/special projects as needed.
• Establish best practices to ensure consistency across all social touchpoints.
• Bachelor’s degree is marketing, PR or social media preferred and 8+ years of progressive experience.
• Experience working with talent and creating partnerships.
• Experience in building and managing influencer programs with proven ROI.
• Strategic leader who can develop and execute brand partnerships that are both brand building and revenue generating.
• Eye for aesthetics and branding.
• Attention to detail and strong organizational skills with ability to multitask.
• Entrepreneurial spirit, a demonstrated sense of urgency and a results-oriented approach. Must have the ability to work under pressure in a highly collaborative, fast-paced environment while being flexible with change.
• An effective communicator who knows how to inspire teams to do their best work and seeks collaboration to drive toward common goals.
• Experience leading, influencing and unifying cross-functional teams, peers and partners.
• Demonstrated experience in establishing long-range objectives and specifying the strategies and actions to achieve them.
• Strategic thinker, self-motivated and results oriented.
• Customer obsessed.