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Posted June 11, 2021
Flightpath

Social Media Strategist - Digital Agency

Flightpath
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Flightpath is an award-winning agency headquartered in New York City's Flatiron district. We deliver business building digital marketing imperatives along with full-service creative and production capabilities. Our team members are a group of seasoned digital marketers who discover and mine emotional currency to create real business value for clients including Goya Foods, Zoetis and AkzoNobel.

We are currently seeking a Social Media Strategist to join our growing team. In partnership with our marketing, creative, and production professionals, this person will lead the development, execution, and assessment of innovative, results-oriented digital marketing campaigns that leverage content marketing, social media and related tools and methodologies.

Responsibilities

  • Serve as an agency leader and subject matter expert for issues associated with social media and content marketing
  • Brainstorm innovative ideas and strategies to support client initiatives with a focus on storytelling, influencers and customer engagement
  • Plan content marketing campaigns, including requirements definition, content calendaring, paid media components, scope, deliverables, schedules, and budgets
  • Define and develop influencer marketing strategies for clients that encourage customer advocacy and support
  • Create content and execute campaigns in partnership with colleagues
  • Manage paid social media campaigns in a hands-on fashion
  • Analyze, review, and report on effectiveness of campaigns in an effort to maximize results
  • Identify new business opportunities and play an active role in the agency’s new business acquisition team
  • Investigate social technologies and emerging platforms to uncover opportunities for ongoing growth and innovation
  • Regularly exhibit thought leadership on social and content marketing, as well as related topics inside and beyond the agency

Qualifications

  • Minimum 5 years of relevant experience leveraging social media and content marketing in a corporate, marketing or brand-building capacity
  • Wide-ranging familiarity with content marketing best practices and major social platforms from a conceptual, marketing, technical, and feature-set perspective
  • Proven ability to work within Facebook business manager, Google Analytics and other core platforms
  • Deep personal engagement in social media and online communities of all types
  • Superior communication and presentation ability. Excellent research and associated reporting skills
  • Strong editorial background and outstanding writing/journalistic skills
  • Demonstrable ability to exhibit bona fide thought leadership in the realms of content marketing and digital marketing
  • Boundless creativity and energy
  • BA/BS or equivalent

We Offer

Competitive salary and benefits and a creative, entrepreneurial atmosphere. Visit our website at www.flightpath.com to learn more about the company.

If this sounds like a strong fit, please send cover letter and resume. We look forward to hearing from you.