Director, Infuencer Marketing

The Role

If you are interested in impacting business outcomes through content marketing and enjoy working closely across a fast-paced agile marketing team, we want to hear from you!

The Director of Influencer Marketing will be responsible for developing and operationalizing Fidelity’s social strategy for influencer marketing, while partnering closely with our internal Paid Media, Media Agency, and Marketing Activation teams on applicable promotion opportunities, and developing standardizes processes. This role, in the Personal Investing (PI) Marketing and Media Channel organization sits within a rapidly growing social media team tasked with the ongoing strategy and operation of client-facing social media activities that drive business results. We are looking for someone proficient in all facets of marketing content creators, including high-level strategic direction, talent selection and vetting, cross-channel activation, and measurement frameworks.

The Expertise and Skills You Bring

• 8-10 years of digital marketing experience, specializing in social media and/or branded content marketing (agency experience a plus)
• Experience developing, executing, and optimizing social content strategies and programs, either direct or via networks (for a large and/or regulated company highly preferred)
• Positive relationships with PR entities, industry platforms and partners that specialize in branded content marketing. As well as a deep understanding of existing and emerging social media platforms; specifically, how influencers engage and standards for scaling these types of activations on each channel.
• Ability to quickly build connections and trust with business partners as the internal resource for influencer activations.
• A record of building a positive working environment - encouraging honest and productive dialogue, while approaching ambiguity with a growth mentality.
• An advocate for problem solving and owning outcomes, collaborating across multiple teams, internal and external, to accomplish goals.
• Strong communication, interpersonal and presentation skills.
• Desire to stay on top of industry trends, competitor insights, and measurement data to provide well-informed updates to team members.
• Able to balance objectives big and small and adapt as needed to change in direction while maintaining a positive demeanor.
• Knowledge of Financial Services industry and our offerings preferred.
• Experience with Agile principles a plus
  
  

The Team

The Director role will be a key member of a cross-functional social team, serving as our internal influencer center of excellence (COE). The Director will support the strategy, execution, and optimization of all content creator partnerships. As the subject matter specialist, it will be important to educate key stakeholders, evangelize content marketing within the organization, and collaborate to provide best in class, differentiated programs. This role will help prioritize the work internally, manage the Legal, Risk and Compliance process and serve as a key resource across internal contacts.

To Initiate a Request For An Accommodation Please Contact The Following

Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process.

For roles based in the US: Contact the HR Leave of Absence/Accommodation Team by sending an email to [email protected], or by calling 800-835-5099, prompt 2, option 2

For roles based in Ireland: Contact [email protected]

For roles based in Germany: Contact [email protected]

Fidelity Privacy policy

Certifications

Company Overview

At Fidelity Investments, our customers are at the heart of everything we do. As a privately held company with a rich 75-year history, our mission has remained the same since our founding: to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients’ money.

Join Us

At Fidelity, you’ll find endless opportunities to build a meaningful career that positively impacts peoples’ lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. And you don’t need a finance background to succeed at Fidelity—we offer a range of opportunities for learning and growth so you can build the career you’ve always imagined. We welcome associates from different backgrounds and with different perspectives to help us innovate and make a difference for our customers and our communities.

We invite you to Find Your Fidelity at fidelitycareers.com.

Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.

Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Leave of Absence/Accommodation Team by sending an email to accommodations @fmr.com, or by calling 800-835-5099, prompt 2, option 2.