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Posted June 11, 2021
Calmerry

Marketing Content Manager

Calmerry
United Kingdom ⚠ [Archived] No Longer Accepting Applicants

Head of Content

About the Project.

Calmerry is an early stage fast-growing telemedicine startup, we make online therapy convenient & affordable for anyone. We connect clients with fully-licensed, thoroughly vetted therapists who draw on evidence-based approaches. We are committed to providing excellence and prioritize professionalism, compassion, and passion in our work.

What are we looking for?

We are looking for an experienced Content Marketing Manager to create a long-term content strategy, plan the necessary steps and implement it with a newly formed content team. In this role you will develop a deep understanding of our customers in order to produce engaging and relevant content that improves customer engagement, build awareness, and ultimately drive sales.

What you’ll be doing:

  • Develop content strategy and roadmap for all content marketing channels;
  • Directly manage content marketing initiatives across our site, blog, social media, email, and external/partner sites;
  • Manage content team: writers, editors, social media and influencer marketing specialists;
  • Work closely with a PR agency to improve the efficiency of external placements;
  • Launch, analyze and optimize email marketing campaigns;
  • Analyze the results of work, make suggestions for improvement.

Hard Skills:

  • 3+ years of experience in content marketing or a related field;
  • Experience in all aspects of content development: idea generation, researches, writing/editing, collaborating with designers, analysis of results;
  • Experience in creation content strategy and content roadmap;
  • Experience with social media platforms;
  • Understanding of onpage and offpage SEO;
  • Deep knowledge in PR communication techniques and tools;
  • Understanding how to attract new customers using content marketing on B2C market;
  • Experience with email marketing will be a plus;
  • Experience with influencer marketing will be a plus.

Soft Skills:

  • Excellent communication and negotiation skills;
  • Self-starter attitude;
  • Ability to delegate and control the execution.