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Posted June 11, 2021
GRIN

SEO Marketing Manager

GRIN
Sacramento, CA, USA ⚠ [Archived] No Longer Accepting Applicants

GRIN is the #1 influencer marketing software solution in the world. Focused on providing authenticity at scale, GRIN helps brands manage thousands of direct influencer relationships at a time, cutting out the “middleman” seen in legacy influencer networks. Advanced tools such as the world's largest database of influencers, automated email outreach and follow-up, campaign management, the industry’s leading influencer CRM, and deep analytics with sales tracking, power the influencer marketing programs of the fastest growing consumer brands in the world.

As the SEO Marketing Manager, you will be responsible for strategizing and executing technical and content-driven SEO initiatives to acquire GRIN users efficiently and at scale. You will lead the development, launch, and optimization of all SEO initiatives.

GRIN is headquartered in Sacramento, CA, yet has a “Remote First” work policy, meaning remote, or work from home, is the default. Therefore this position is open to anyone in the United States who can work Sacramento core business hours. We will give preference to candidates on Pacific Standard Time. When it is safe to do so, we will get together as a team, so in these situations you are required to come into the office.

What You’ll Do

  • You’ll develop, manage, and evolve our SEO and SEM strategy, roadmap & vision to meaningfully grow GRIN’s audience
  • You’ll own responsibility for developing SEO product and technical priorities, working with our content and product teams to prioritize the product roadmap and balance organic growth with user experience
  • You’ll partner with our product, content and marketing teams to provide SEO recommendations and inform technical requirements for initiatives such as site audits, redesigns or relaunches to ensure best-in-class SEO design and coding
  • You’ll act as a subject matter expert for all things SEM and SEO by leading development, campaign management, testing and execution with a unified vision for new customer acquisition with a focus on Conversion Rate
  • You will have solid experience analyzing data to understand consumer insights; help develop target audiences, keyword lists, or SEO content; provide clear direction to our content and marketing teams to optimize campaigns, and evaluate media or content performance
  • You’ll build a deep understanding of the strategic role of SEO among executive stakeholders, then clearly communicate the execution and impact of that strategy
  • You’ll uncover a deep understanding of consumer audiences, define what consumers are searching for and present actionable recommendations based upon those consumer intent insights
  • You’ll possess a deep understanding of on-page and technical SEO ranking factors

What You'll Bring

  • 4+ years of SEO experience
  • Experience with the tactics of on-page (e.g., server-side rendering, crawling, natural language generation and SEO A/B testing) and off-page SEO across all major search engines
  • A proven ability to scale organic search for sites with XXMM+ monthly search traffic
  • Strong technical background, either from academic, engineering, or hands-on product development experience
  • You have a working knowledge of BI and SEO tools
  • Prior startup or high-growth experience a big plus
  • You're curious, know when you’re not at the bottom of the problem and will scratch under the surface with the right questions to make sure we understand what we are building and why.
  • You have exceptional critical reasoning and problem-solving skills.
  • You are able to layout edge cases, identify dependencies, and layout the if/then in any scenario. You likely find puzzles fun.
  • You're flexible and comfortable with ambiguity and know how to look at new considerations or data and determine if any changes need to be made.
  • You're collaborative, diplomatic, and humble, with outstanding written and verbal communication skills.
  • You're hypothesis-driven, understand MVPs, and intuitively think of what the easiest, smallest thing we can do to test a hypothesis would be.

Benefits

  • Competitive Compensation
  • 16 days of PTO + 10 Sick Days + paid holidays
  • Medical, Dental, and Vision insurance
  • Home Office set up
  • Employee Stock Option Program
  • Paid Parental Leave
  • 401k Program
  • Professional Development Opportunities
  • Tons of growth opportunity

…and much more!