Community Marketing Manager

Location Boston, or remote from Eastern Canada or the Eastern US

About Gelato

Are you excited by growing strong communities and engaging with customers and stakeholders in a way that drives powerful brand recognition and sales?

Join one of the fastest growing tech companies in Europe and a diverse team of driven, passionate colleagues from more than 30 different countries.

Gelato has built the world's largest and most global network for on-demand production of customized items such as t-shirts, wall art, mugs, books, hoodies, and cards. We support a new wave of ecommerce entrepreneurs and the global shift towards local and more sustainable production.

At Gelato we rethink how digital fabrication of customized products can be done on-demand. We own no assets - we build the software that connects world-class production facilities all across the world. We already have more than 100 production partners in 30 countries. In 72 hours we can reach more than 5 billion people and potential consumers in a smarter, faster and greener way.

Together we can increase the global GDP by effectively supporting local communities, the ecommerce and creator economy.

What You Will Be Doing

Gelato works with thousands of entrepreneurs, creators and companies. Reaching and converting them into repeat customers requires that we build and maintain Gelato’s presence, credibility and position in key industry forums, channels and communities. In this position you will have the opportunity to impact potential and existing customers through building Gelato’s influencer marketing strategy and network, and drive our brand recognition.

• Develop, execute and measure the effect of influencer marketing strategies and campaigns that drive Gelato’s brand awareness, audience engagement and leads to customer acquisition and retention

• Identify and build strong relationships with prominent influencers and thought leaders
• Define objectives for influencer campaigns considering traffic, brand awareness, customer retention, online reputation, leads or sales, and analyze performance
• Research relevant industry experts, competitors, target audience and users
• Research and report on industry trends to identify new opportunities
• Manage all engagement and inquiries across Gelato’s own social media channels
• Create unique, highly engaging content across all channels

Who You Are

To be successful in this role, you will need a start-up and customer-obsessed mentality. You are committed to excel with energy and endurance while understanding that building a company is hard, but satisfying work. You have a passion for customers and to understand, actively engage with and participate in the networks relevant to them, and where Gelato can take a strong position.

You have incredible stamina, resilience, and grit. You’re a doer, who changes until winning. You feel comfortable getting your hands dirty while never losing sight of long-term ambition.

You may be a good fit if you

• Are a master communicator and have excellent networking and writing skills
• Have outstanding written and oral English skills, our working language
• Have proven experience in planning and managing social media and influencer campaigns and longer-term strategies. Paid social insight is an advantage.

• Thrive in your understanding and use of social media platforms, including the use of social listening and community management tools, e.g. BrandWatch, Pulsar, Sprout.
• Significant experience in searching, fostering, building and negotiating relationships outside of the organisation with a focus on influencer, PR and networking projects.
• Get excited by using data to measure how your actions contribute to customer engagement, acquisition and retention to constantly improve results
• You are just as driven by strategy as you are by being operative
• You embrace technology to measure, adjust and achieve better results
• You are curious and seek new challenges, learn new tools and techniques

What It’s Like To Work At Gelato

Gelato is a Norwegian company, and one of the fastest growing tech companies in Europe. We have offices in 10 countries, and you will be working at our head office in Oslo or at the office closest to where you are located.

We are a customer-obsessed team with the ambition to change the world by connecting technology to the printing industry and making it much more sustainable. Everyone who joins our team must feel genuinely intrigued and motivated by our mission.

We expect a lot. We have big goals, and seek individuals who are genuinely passionate about their work and thrive in a fast-paced environment. Our culture is unique and we live by our values, so it's worth learning more about our culture before presenting your application.

Come join us in changing the world, and help us re-imagine how technology and marketing can empower more entrepreneurs to use Gelato to grow their business.

If you have any questions please feel free to contact us at [email protected]