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Posted June 11, 2021
Jacob & Co

Social Media Manager

Jacob & Co
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

To My Future Social Media Manager,

"INSPIRED BY THE IMPOSSIBLE" is our company slogan, and for good reason.

Since 1986, Jacob & Co. has established itself as the preeminent luxury jewelry and high-end watchmaker of choice for men and women who value superb craftsmanship.

Behind our internationally recognized success is our team. I believe Jacob & Co.’s employees are our greatest investment, which is why I have created a truly special place to work.

We are currently going through a period of rapid growth and this growth has led to the opening of an experienced Social Media Manager who will be responsible for the managing, growing and maximizing awareness of our social media accounts.

Please apply only if you feel you are within the top percentile of suitable candidates for this position.

Thank you,

Jacob Arabo

Founder and Chairman of Jacob & Co.

What You Will Do as a Social Media Manager

Content Management

  • Pipeline and coordinate all content management for social media, including content production, visual assets and copy writing.
  • Collaborate with internal and external key stakeholders including the creatives, editorials, product development, PR and marketing department.
  • Work closely with the leadership team for the strategic planning and approval process.
  • Keep abreast of consumer and competitive trends, identifying any necessary action steps.
  • Create seasonal & global campaign concepts for social media
  • Contribute ideas and concepts media content to maintain/grow traffic and engagement
  • Own content creation for all social channels including Instagram, Youtube and Facebook, but also tailored to each specific channel.
  • Ability to repurpose assets and turn into social media content
  • Maintain a consistent voice for each of our social channels’ audiences through content creation
  • Work closely with copy team to ensure captions/copy are delivered in a timely manner.
  • Work with Senior management on development of shoot strategy boards for presentation.
  • Oversee quality control for all social content for moving and still assets
  • Research and gain understanding of the target audience
  • Stay on top of relevant social media opportunities and remain familiar with what’s on trend
  • Work closely with watch influencers and partners to coordinate social content.

Campaign Management

  • Oversee end-to-end execution of all social media marketing campaigns, including planning, budgeting and tracking.
  • Create and manage a monthly reporting process to measure and optimize performance across all platforms.
  • Create A/B testing strategies for creative & media formats.
  • Manage all billing media & vendors, from raising POs to reconciling invoices with finance.
  • Maintain social media content calendars across all platforms.

Performance Marketing

  • Digital Specialist with expertise in Organic Social & Paid Social
  • Evaluate and define strategy to achieve the objectives, goals, and KPIs via the channel mix, budget allocation, targeting and creative assets, in collaboration with the marketing team and the leadership team.
  • Help define the target audience segment and develop local passion points to attract new customers.

What You Bring as a Social Media Manager

Requirements:

  • Bachelor’s degree
  • Must have 5 years of relevant work experience in Social Media Marketing.
  • Must have 2+ years professional experience in the luxury industry, preferably in watch/jewelry.
  • 1+ years of experience in Influencer Marketing.
  • Experience measuring, tracking and improving social media metrics.
  • Experience using social media management tools.
  • Creative thinker with outstanding storytelling and creative messaging skills.
  • Experience with premium brands or within the consumer product industry.
  • Experience working in an international environment and cross-disciplinary project teams.
  • Experience with creative and content development, including photoshop, video editing tools, driving shoot concepts, photography and canva.

If this sounds like you, I would love to hear from you. Please fill out the application below thoroughly and we will get back to you.

https://form.jotform.com/211594089873468