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Posted June 16, 2021
WAYB

Marketing Director

WAYB
Los Angeles, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Who We Are

WAYB never stops raising the bar on family products that are safer, healthier, and responsibly made. We carry out this mission by supporting and celebrating our people. Together, we create a better future by reinventing family travel gear that’s better for kids and the planet. Based in South Pasadena, WAYB is looking to add a new member to our growing family - join us!

What You’ll Do

Reporting to the Brand Adventure and Sales Exploration Chief and collaborating with team members across the organization, the Brand Adventure Director is responsible for developing and executing our marketing programs and campaigns, and ensuring the finished product is on-brand, on-brief, on-time, within budget, and meets our key success metrics. Job duties include, but are not limited to:

  • Develop and execute the Company’s rolling 18-month strategic marketing plan, including ideation and campaign concept development to support sales goals, product launches, and ongoing brand and sustainability initiatives
  • Serve as the key steward of the Company’s brand, taking responsibility for maintaining a consistent Brand Voice and ensuring that all assets and copywriting is consistent with the Company’s Brand Guidelines
  • Collaborate with team members to ideate, plan, and execute integrated marketing campaigns, leveraging various channels including email, social, digital advertising, website, events, and PR
  • Work across departments to build and maintain 18-month marketing Editorial / Content Calendar in alignment with brand strategy, sales goals, and social impact/sustainability efforts
  • Lead Company’s organic (non-paid) social media presence (Instagram, Facebook, Pinterest, etc.) including developing concepts and executing posts, stories, videos and other content in partnership with internal and freelance team members
  • Manage Influencer marketing activities. Vet potential influencers, manage influencer relationships, and ensure mutual commitments are met
  • Oversee paid advertising including affiliate marketing and paid online advertising (paid social, Google Ads, etc.) working with outside freelance/agency contacts
  • Oversee Public Relations activity and manage agency relationship
  • Lead Events strategy and execution including industry trade shows and hosted events
  • Communicate marketing campaign effectiveness and return on advertising spend using dashboards and other performance reporting tools
  • Stay informed of industry trends and competitor activities, and share insights with broader team
  • Manage outsourced creative resources (designers, copy writers, photographers, etc.) and oversee project work including contracts, timelines, and deliverables.

Who You Are

  • You’re never satisfied with the status quo and are a natural problem solver
  • You’re a strategic thinker and planner who also loves to execute against strategy
  • You’re detail-oriented and analytical, but a creative at heart
  • You’re nimble, agile, and resourceful, and love to turn challenges into opportunities
  • You’re a collaborative team player willing to take on other duties to support the team
  • You thrive in an entrepreneurial, fast-paced, dynamic environment
  • You’re hard-working with a “no task is too small” attitude
  • You’re mission-driven and ready to be part of a company that’s working to put people and planet first

What You’ll Need

  • Bachelor’s degree required
  • U.S Citizenship or authorization to work in the U.S. required
  • 5+ years’ experience developing and executing marketing plans and cross-channel marketing campaigns required
  • Experience or interest in social impact and sustainability a plus
  • Bonus Points: experience with Amazon, Nordstrom, or retail e-commerce experience
  • Strong written and verbal communication skills
  • High level of proficiency MS Office
  • Superior project management skills
  • Ability to travel if needed

Where We Are

WAYB’s U.S. headquarters is located in South Pasadena, CA. This has a potential to be a remote role. Candidate should be willing to travel to various sites, including company headquarters, in order to effectively carry out the duties and responsibilities of the role.

When to Start

August 2021 or sooner

Who to Contact:

Interested candidates should send their resume and cover letter to [email protected] with the subject line: “Brand Adventure Director – Your First & Last Name”