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Posted June 16, 2021
CURATEUR

Director, Growth Marketing

CURATEUR
Los Angeles, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Meet CURATEUR—aka curator in French—an all-encompassing, curated lifestyle membership for the modern woman founded by Rachel Zoe.

Our mission is to provide women with the foundation they need to lead a life of style. Imagine luxury home decor, cocktail accessories, latest fashion pieces, the most-coveted makeup and skincare products, plus much more. Not only do we deliver a hand-picked curation every season, we also hold an infinite space for content and community.

We are looking for a talented Growth Marketing Director to join our team.

RESPONSIBILITIES

LEAD CUSTOMER ACQUISITION

  • Lead marketing budget allocation and ROI analysis for paid social, SEM, SEO, display, affiliate marketing, influencer marketing and partnerships against subscriber and revenue goals
  • Define attribution and optimization opportunities by channel and manage all paid marketing to precise CPA
  • Concept and strategize paid campaigns for each seasonal launch for internal and external development, design, media teams to produce assets, landing pages and media plans to drive growth while effectively managing the P&L
  • Partner with cross-functional teams to help manage 360-marketing process to ensure paid (social, SEM, display), Earned (PR, partnerships, influencer & celebrity) & Owned (organic social, blog, email, SMS) efforts work together towards key business growth priorities
  • Build robust A/B testing experiments to optimize budget, traffic and conversion rates at all stages of the funnel
  • Manage email marketing programs including design, development and execution to drive acquisitions, and increase revenue from current subscriber and lead generation programs to add new subscribers into the funnel
  • Define influencer strategy, bringing measurement and scale to the program
  • Manage outside agencies
  • Leverage owned and earned media opportunities to support acquisition initiatives and drive engagement
  • Develop and implement strategies and programs to maximize subscriber revenue including upsell and cross-sell incentives and communication strategies

MEASUREMENT

  • Work closely with the VP, Member Insights and engineering resources to build the marketing tech stack and ensure that brand is properly collecting and tracking data related to customer acquisition
  • Lead paid marketing reporting and analysis, ensuring that team and stakeholders have transparency into marketing performance
  • Measure, test, analyze, and report on the effectiveness of acquisition and provide recommendations for improvements
  • Help establish a robust creative and on-site testing agenda
  • Oversee the regular implementation and tracking of tests
  • Develop and distribute daily/weekly/monthly and ad hoc reporting that provides visual representations of trended results vs. forecast and historical data

QUALIFICATIONS

  • 8-10 years of experience in customer acquisition and growth marketing for direct-to-consumer / subscription business as well as past agency experience.
  • We are looking for a candidate with data driven mindset. You are obsessed with data. You haven’t met a rock you haven’t turned over – you’re intensely curious and eager to gather as much data as possible to make informed decisions.
  • Must be creative, understand consumer behavior, the full marketing funnel, and how your channels with broader marketing effort
  • You have a unique balance of analytical skills and intuition; comfortable interpreting data, deriving actionable insights and using them to inform strategic direction
  • You’re resourceful, you know how to take a small budget and make it go far
  • You can build strategy AND execute –– you are both a leader and contributor
  • Lead, mentor and inspire young talent while building a best-in-class team and processes

PERKS

  • Experience working side by side with stylist turned designer, curator and co-CEO, Rachel Zoe and digital disruptor and co-CEO, Rodger Berman
  • CURATEUR annual subscription and exclusive employee discount to shop Rachel Zoe Collection
  • Chic office space in West Hollywood
  • Monthly employee activities to foster a creative culture #cultureclub (work out classes, wine tastings, happy hours, and more)
  • Team participation in charity initiatives
  • Vacation day on your birthday
  • Office closed Christmas-New Years
  • Summer Fridays
  • Health Care Benefits (medical, dental, and vision)
  • 401(k)