Digital Marketing Lead

About Treecard

Treecard is building the leading green finance ecosystem. We’re powered by Ecosia, the search engine that has planted trees over 125M trees to date and have over 30M monthly active users.

We are founded on the pledge to direct 80% of all profits to reforestation projects and sustainable investments and are on a mission to plant 1 billion trees by 2026. We have raised $5.1m to date and have built a waiting list of over 160,000 people, with 40% of all sign ups being referred by a friend or family. We signed up over 100,000 users to our waiting list in the first month of our announcement (breaking all of Revolut, Monzo and Curve's launch records).

Our first product is a wooden debit card that plants free trees as you spend. We plan to launch our card program in late Summer 2021. Beyond that, we look to build out a suite of green financial services that put profits to work to protect and restore the planet.

Digital Marketing Lead

We are looking for someone to drive our early growth helping to build and scale Treecard’s customer base from the ground up. The role will be multifaceted, comprising everything from brainstorming out-of-the-box growth experiments, to testing, optimising, and reporting on influencer campaigns, to launching and testing new acquisition channels.

• Brainstorm and execute on new out-of-the-box experiments to deliver, target, and run marketing campaigns that drive direct impact.
• Create, optimize, and iterate on experiments and campaigns across channels to drive adoption.
• Support in the growth and management of Treecard's growth team.
• Drive new customer acquisition through influencer marketing, content marketing, video marketing, and more.
• Take your projects from start to finish. You are able to create the plan and execute on all parts of it.
• Identify, implement and measure new growth tactics and marketing methods.
• Develop original and innovative content and strategies to improve SEO and increase brand awareness.
• Create viral growth through referral marketing and other growth hacking techniques.
• Establish methods and processes to ensure measurements and experimentation can be done in a scalable and repeatable model.
• Test methods strategically, producing a set hypothesis, metrics to test and report quantitatively.

Requirements

• Independence and drive. We want Treecard to have a significant positive impact on the planet. We are looking for self-starters who want to make this a reality, and help us plant 1 billion trees
• Experience in developing and launching successful growth marketing campaigns as well as hiring and managing a growth team.
• An understanding of the concepts behind scaling marketing attribution, lead generation and processing.
• Demonstrated ability to learn rapidly and work autonomously - we expect you to figure out what you need to do, and how to do it, without a huge amount of hand holding.
• You thrive in ambiguity and constant change, and enjoy creating order out of unstructured challenges.
• Strong critical thinking and analytical abilities and exceptional communication skills
• Progressive experience in a strategic marketing role focussed on growth hacking.

Nice to have

• Previous startup experience
• Experience running growth in a startup
• Experience running or managing influencer campaigns

Benefits - Digital Marketing Lead

• Competitive base salary
• Discretionary bonus
• Flexible working hours
• Unlimited holiday
• 401k and medical insurance (US benefits)
• US based - remote