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Posted June 17, 2021
SmileDirectClub

Public Relations Manager - Remote

SmileDirectClub
Nashville, TN, USA ⚠ [Archived] No Longer Accepting Applicants

Full-Time

Overview

We’re SmileDirectClub, and we believe everyone deserves a smile they’ll love. We also believe that you deserve a job you’ll love. Good thing you found us, and we found you. At SmileDirectClub, we’re all about empowering transformation. We want people to become more confident in how they look, how they feel, and how they think. So, we’re spreading smiles and positivity all over the country.

It’s no small task. That’s why we’re looking for energetic, passionate, and confident team members who can help turn frowns, in to life-changing grins. Are you up for it?

We’re looking for a Manager, Consumer PR reporting to the Director, Consumer PR & Influencer Marketing who will perform the responsibilities below:

Responsibilities

  • Develop pitches for SmileDirectClub products, services, and spokespeople for feature, roundup stories, gift guides and seasonal angles across broadcast, online, and print, working with agencies to land consumer media coverage for the company.
  • Working with partners across the marketing organization and Comms team, develop earned, paid and shared programs to drive buzz, newsjack and/or take advantage of real time moments to build consumer awareness of the brand.
  • Build and nurture consumer media relationships in order to gain earned coverage for SmileDirectClub and its products.
  • Working with influencer and shops teams, manage VIP SmileShop visits, coordinating followups and ensuring superior customer experience.
  • Vet inbound media inquiries using sound judgment, tact and follow up.
  • Draft, update and distribute press materials, maintaining corporate image, messaging and b-roll library.
  • Coordinate, prep and staff executives for consumer media interviews
  • Manage consumer media monitoring, measuring, and reporting, delivering insights and actionable opportunities to drive brand awareness and consideration forward.
  • Support larger brand marketing campaigns, projects, and events .
  • Monitor HARO for timely angles and conduct outreach.

Qualifications

  • A team player with a can-do attitude ("no" isn't in your vocabulary!)
  • A critical thinker: Use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
  • Driven for results: Push projects to completion with a sense of urgency.
  • A clear communicator with solid written and oral communications skills. Able to clearly coordinate and provide information to co-workers.
  • Bachelor s Degree in Communications, Marketing or related field
  • 3-5 years’ experience in a PR/Communications role agency experience preferred.
  • Strong written and verbal communication skills.
  • A true go getter, proactive and always think two steps ahead.
  • The ability to multi-task and work independently in a highly organized, detail-oriented manner.
  • Have impeccable attention to detail you can spot a typo a mile away and are diligent with formatting and fact-checking.
  • An avid news junkie who keeps up with trends both in and outside of the beauty/health/tech industries.
  • Creative you enjoy coming up with new pitches and ideas and can explain your rationale.
  • Proficient in Cision, Sprinklr and other monitoring tools.
  • Excited to work in a fast-paced environment with constant change.

Benefits Of Joining The Club

  • Medical, Dental and Vision Insurance
  • 401K with match
  • PTO
  • Aligner and Whitening Benefit
  • Collaborative work environment and positive culture

Company Profile

SmileDirectClub was founded on a simple belief: everyone deserves a smile they love. The Company is the first digital brand for straightening your smile, created after the realization that recent trends in 3D printing and telehealth could bring about disruptive change to the invisible aligner market by matching licensed professionals, a quality clear-aligner product, and customers together. By leveraging proprietary, cutting-edge technology, SmileDirectClub, LLC-affiliated dentists are providing greater access of care to consumers who couldn't otherwise afford orthodontic treatment to get a better smile.

  • What is SmileDirectClub? Link here.
  • What are our customers saying? Link here.
  • What is a SmileShop? Link here.
  • What is our culture like? Link here.
  • How do we celebrate your team members? Link here.