Social Media Strategist

Looking for a Paid Media Strategist to join global Digital practice and execute paid media marketing programs across a range of Consumer and Corporate/B2B clients. This will be a role focused primarily on paid social strategy and campaign execution and will be the engine that keeps the motor running on a day-to-day basis - working on developing, executing, optimizing, and reporting across various campaigns for our clients.

Essential Functions:

• Developing, optimizing, and maintaining paid social campaigns for clients, including coordination of assets between creative and content strategy teams
• Responsibilities will be across social media platforms such as Facebook, Instagram, Twitter, LinkedIn
• Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis
• Brainstorming/researching targeting and copy ideas for specific campaigns
• Developing, executing and testing across campaign variables that create client-specific insight
• Strong familiarity with 3rd-party tracking vendors (e.g. Google Analytics) and integrating with social platforms
• Creating, analyzing, and data-intensive reports on a daily/weekly/bi-weekly/monthly & ad-hoc basis
• Document Paid Social media strategies and best practices within client accounts
• Maintaining up-to-date knowledge of continuously changing digital advertising landscape and communicating developments to internal team and client
• Experience with Pinterest, Snapchat, Tik Tok, Influencer Marketing, GDN/YouTube/SEM a plus

Qualifications:

• Experience in Facebook Ads/Business Manager, Twitter Ads, and LinkedIn advertising a MUST.
• Strong working understanding of the Paid Social and Native Advertising industry and platforms, including major players and supporting technology (social management tools like Shareblee, Netbase, Audience Insights, etc.)
• Experience working on paid social media accounts across several levels of budget (small to large)
• Proven ability to understand high-level client goals and how they translate into paid media strategy as well as broader media planning and buying – to ensure integration/coordination with wider media objectives
• Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team
• Extensive knowledge of Microsoft Excel, and excellent quantitative and qualitative analysis skills (Pivot tables, v-lookups, building reports – A MUST)
• Knowledge regarding Influencer marketing a plus
• Experience in web analytics, ad tracking, and other biddable media (e.g., Paid Search, GDN) highly preferred