Sr. Brand Marketing Manager
SR. BRAND MARKETING MANAGER
Reports to: Co-Founders/Creative Director
Company: APPARIS - https://apparis.com/
Location: New York
Commitment: Full-time
Starting date: September 2021
Healthcare Benefits: Yes
*For this position, we will consider candidates from other parts of the country; must be willing to relocate to New York.
Company Overview
Apparis is a vegan fashion brand known for its colorful collection of faux-fur coats and accessories. The brand is headquartered in downtown New York and sold at over 500 retailers worldwide. We are a growing company that brings together skilled, collaborative people, expecting every employee to take ownership of the success of the brand. We offer an inspirational and modern workplace where a motivated work ethic, initiative, and a drive to excel will be highly regarded.
You can learn more about the brand at https://apparis.com/
Description
Apparis is looking for a dynamic Sr. Brand Marketing Manager to concept and execute the marketing calendar including product launches, digital campaigns, PR efforts, events and brand collaborations/partnerships.The brand is looking for a proactive and inspiring candidate who has an extensive background in establishing creative strategies for product launches both on and offline. You will have two direct reports under this position, the Sr. Social Media Coordinator and the Brand Partnership Executive. This role calls for someone who has strong experience working with a DTC brand and understands the fashion and lifestyle industries.
Responsibilities
Lead product launches strategy and oversee execution across all channels including offline and online; Partner with growth marketing team to ensure commercial performance
Maintain strong communication with the creative and design team to find innovative ways to talk about the product to ensure successful product launches
Lead our social media strategy in effort to build our online community and elevate our brand message
Monitor and present analytics and insights for all social media platforms
Manage influencer marketing and gifting strategy for each product launches; Partner with the creative team to engineer innovative ways to do gifting and VIP packaging
Develop and maintain a consistent brand voice across all brand communications and channels
Manage PR communications and efforts with external partners and agencies, including international agencies (Europe market)
Team up with the European team for any brand activations in European local markets
Build relationships with industry tastemakers including stylist, editors to elevate the brand
Work cross-functionally with the marketing team in creating copy and content across all channels to present a clear message
Manage any brand collaborations (goal: 1 per Q) effort to grow the brand, product, and awareness
Supervisory Responsibilities
BUDGETARY RESPONSIBILITIES: Will be responsible for the adhering to or developing the Brand Marketing budget
DECISION MAKING: Will be responsible for influencing the Brand Marketing Strategy and proposing innovative strategies to support the Brand positioning
RESOURCEFULNESS/CREATIVITY: Must be an out of the box, innovative leader, bringing creative ideas to support the brand positioning in the market
ENVIRONMENT: Fast paced, creative, entrepreneurial environment
Skills
Able to meet goals in time-sensitive environment
Problem-solving approach
Ability to analyze and summarize large amounts of data
Excellent verbal, written, and communication skills
Active participation in a wide variety of social media activities such as community development, management and content creation
Strong communications skills with the ability to work collaboratively in a fast-paced, creative environment with team members at all levels
Strong background in coming up with creative strategies for product launches for both digital and offline
Resourceful and proactive, with strong organizational/project management skills and a keen attention to detail
Ability to scale the business of the brand through marketing initiatives
Strong writing and editing skills
Ability to inspire and motivate the team
Analytical, with the ability to provide strategic recommendations based on data
Passionate about fashion and sustainability
Ability to quickly absorb the spirit of the brand aesthetic
High proficiency in Powerpoint, Word, Excel and Google Drive suite
Qualifications
Minimum of 5 years of relevant experience at a fashion or lifestyle DTC brand
Bachelor's Degree in Marketing or a similar field, Master’s degree is a plus
Proven success in a Brand Marketing role
Experience working for a digitally native brand is a strong plus
Previous experience working with PR agencies
