Content Marketing Strategist
About the Company:
Power Digital is a leading, data-driven marketing company that is nationally recognized for its ability to combine the best of art and science. As a full-service firm, the company offers best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Amazon Marketing, Creative, and Web Development. Power Digital is hyper-focused on helping brands scale revenue and increase profits by using data and analytics to guide strategy, ultimately driving irrefutable value for clients. Unique to Power Digital is their proprietary, machine-learning platform SPRnova™ that can analyze any business’s growth opportunities with a corresponding roadmap of how to execute and track progress across every marketing channel. Leveraging their team of the nation’s leading consumer strategists, creatives and data scientists, Power Digital provides scalable and tangible marketing solutions for each stage of the funnel and for every milestone of the consumer journey.
About the Role:
*San Diego - open to remote!
Responsibilities:
- Take on ownership of key accounts and overall strategy
- Brainstorm and execute on content marketing calendars including everything from blog content to landing pages, quizzes, whitepapers, & premium content
- Work with a team of writers to create a cohesive brand voice and ensure that all content is up to standards
- Coordinate with the social, email, and SEO teams to craft content that supports core channels and fills the marketing funnel
- Monthly reporting, strategy sessions with the client, owning overall communication for all content initiatives
Requirements:
- 2+ years of experience agency or in-house
- Strong understanding of SEO & direct response content strategies
- Excellent written and verbal communication skills
- Past client-facing experience
- Growth minded and team oriented
- Experience with Google Analytics and relevant SEO/Content tools
Benefits & Perks:
- Robust Medical, Dental, Vision insurance plans with significant employer contribution towards employee monthly premium
- Employer sponsored life insurance, short- and long-term disability coverage
- 401k plan with up to 4% employer match after 6 months of service
- Unlimited PTO
- Employee assistance program
- Monthly & quarterly team bonding activities
- Commission and bonus opportunities each month/quarter
- Flexible Return to Work options post-pandemic
