Marketing Manager, Brand and PR

Marketing Manager, Brand and PR

REQ: 122609 Marketing

Palo Alto, CA, United States

About Yo Labs:

Technology has changed daily life in a way no one could have imagined. It’s made us more productive, capable and connected. But it has come at a cost. We’re productive, but overwhelmed. Capable but paralyzed by too many choices. Connected, but only if social media counts. Living this way creates a void in our daily lives. Yo Labs is here to change that. Our team is committed to alleviating the mental load that our modern world has created by putting human connection back into technology and caretaking at the heart of everything we create.

What you will get to do:

At Yo Labs, we’re finding new ways for technology and design to lighten our loads, reclaim our time, and improve our well-being. We want it all. A career and home. Family and friends. Health and wellness. But actually, having it all can leave us feeling overloaded. And research shows it. 43% of people struggle with decision-making. 66% say overload affects their work, and 62%, their interpersonal relationships.

Technology was supposed to help by making us more efficient. But the faster we get things done, the more we take on, and our well-being falls to the bottom of the list. Yo Labs is on a mission to make balance a priority – and do it joyfully.

It’s a meaningful product challenge: helping society reclaim time and make space for joy through technology and design. That’s what the team at Yo Labs is solving for every day, and we have a lot fun doing it. With leadership from big tech like Google, Apple, Microsoft, and hypergrowth startups like Nest, Waymo, TaskRabbit, and Casper, we’re motivated to make the world a happier place. Join us!

As a Marketing Manager, Brand and PR at Yo Labs, you will be tasked with all brand marketing initiatives including owned social media, influencer marketing, cause marketing, PR agency communications, local media and experiential marketing.

You are the brand steward and will own external and internal marketing communication to ensure our brand voice is reaching the right audience in the right way at the right times. You will manage our owned social media channels including (but not limited to) Instagram, Facebook and Twitter. You will also own the relationship with our PR agency to ensure our earned and paid media strategy aligns with all of our brand initiatives.

The role will also support influencer marketing, cause marketing, local media and experiential marketing. So long as you are driven by curiosity (not entitlement) and show initiative, YO offers many opportunities to grow.

This role reports to the Marketing Team Lead and will collaborate closely with the Brand Design and the Creative team. After an initial onboarding period, expect frequent questions from the CEO and company-wide internal communication and insights share outs!

Responsibilities:

• Responsible for strategic management of organic social media channels including Instagram, Facebook and Twitter (with expansion to additional platforms)
• Build content strategy and manage social media calendar including daily posting and community management
• Grow and engage social media audience and brand reputation across all channels
• Monitor, track and report performance daily, weekly and monthly
• Create strategy, vet, select, brief and monitor performance for influencer marketing campaigns
• Manage the relationship with our PR agency including strategy development and day-to-day activity including content pitching, press placement in long and short lead and ond overall communication across brand announcements
• Partner in leading experiential marketing and local media initiatives in select cities including brainstorming ideas, getting scrappy and finding innovative ways to bring the brand to life
• Manage the strategy and execution of our cause marketing initiatives including charity partnerships and communication across all owned and paid channels
• Be a brand champion internally (in addition to externally) by creating and presenting marketing initiatives at key meetings such as All-Hands
• Create and present briefs to the Creative team for all brand initiatives
• Partner with agencies and internal brand/growth marketing teams to ensure a unified brand voice across all channels

What You’ll Bring:

Education & Experience:

• You have 5+ years of relevant work experience managing brand initiatives including social media and influencer marketing programs preferably at a high-growth B2C startup
• You are a natural brand advocate and enjoy being the voice of the customer both internally and externally
• You are a creative and strategic marketer who is passionate about social media and the influencer marketing space and is proactively looking for ways to optimize, improve and try new ideas
• You are highly organized and proactive, always looking for innovative ways to push brand initiatives while staying on top of the day-to-day
• You have experience (or are interested in quickly learning) how to build a new brand through experiential marketing, cause marketing initiatives and local media efforts
• You like to think outside the box and thrive with minimal direction in a fast-paced environment
• You partner well with Creative teams and know how best to brief and communicate with them to effectively get the best output
• You know how to effectively manage agencies to ensure alignment with our overall brand communication and direction

What We Offer:

• Competitive compensation package
• Comprehensive benefits
• Pet Insurance
• Paid Parental Care Leave
• Employee Referral Program
• Educational Assistance
• Flexible Work Program
• Volunteer time Off
• Total Well Being Program