Position Details
Position Location: Dearborn, MI
Department: Marketing
Reports To: Direct Response Media Manager
FLSA Status: Exempt
Job Band: Professional
Summary
The Content Marketing Specialist will focus on media optimization and planning across digital paid media. This role will primarily focus on content media tactics, such as affiliate, display, native, video, digital out of home, and paid social, emphasizing the right content and message that helps audiences learn more about Carhartt and products.
Primary responsibility is driving consideration, traffic and revenue for our direct to consumer (D2C) business. Overseeing agencies, this associate will plan, optimize, budget, report, and test new campaigns. This position works cross functionally and assesses campaign effectiveness, ROI, and proactively identifies marketplace trends and technology evolution.
We are All Leaders at Carhartt
In our words and by our actions, we strive to emulate the hardworking example set forth by our founder, Hamilton Carhartt. We Lead Business by creating value, delivering on results, and making changes along the way. We Lead Self by being dependable, because hardworking people count on us to have their back every day. We Lead Others by communicating and clearly defining the path as we walk bravely into the future. Working at Carhartt, we are all given a seat at the table and the honor of continuing the legacy.
Responsibilities
Manage day-to-day relationships with external marketing agencies to execute D2C strategy related to content focused channels, such as affiliate, paid social, video, display and direct mail.Build and execute a content strategy and messaging calendar with engaging and relevant content to drive results for our media investment.Create and lead channel strategy and selection with clear budgeting and growth targets.Works closely with performance media partners and internal marketing teams to project manage the creative asset request process and ensure accurate and on-time delivery of creative.Define, implement and measure test and learn plans.Collaborate with internal marketing and D2C teams to build, grow, execute and measure the Carhartt media channels. Key partners include influencer marketing, drive to retail stores, D2C personalization team, D2C merchandising, D2C marketing.Collaborate with analytics to review performance metrics and communicate campaign results to key stakeholders.Successfully track and maintain relevant advertising budgets, expenses and revenue.Analyze channel performance data and effectively communicate department advertising activities and results to stakeholders and management.Stay up to date on latest online marketing strategies and trends, while continually leveraging new tools and industry best practices to boost efficacy of campaigns
Education
- Bachelor's Degree Required in Business or Related Field
- Equivalent work experience may be considered in lieu of degree
Required Skills And Experience
3 years marketing experience, to include at least 1 year of experience with affiliate, display or paid social focus; Agency experience is a plus.2 years of budget management and ROI evaluation experience preferredStrong computer skills; Proficient in Microsoft Excel.Ability to understand and report on digital marketing campaignsAbility to execute under tight deadlines and within budget parametersStrong written and verbal communication skillsOrganization and attention to detailApparel, Retail or Consumer Products marketing experience preferred
Working Conditions
- Office Environment
- Travel (10%)
- Tobacco Free
