Social Media Strategist

We are seeking a Social Media Strategist to help plan, analyze, recommend and represent social media strategies to meet our clients' digital marketing goals. Strategists are required to provide a proactive service level to clients, maintain and grow strong relationships, and support the growth of existing customers.

Responsibilities

• Design and implement social media strategies to achieve marketing goals for a variety of clients across multiple industries which include content creation, posting content and interacting with consumers online
• Work closely with the account team to identify key audiences and channels, market-specific value propositions and key program messages, and to conduct account planning activities, analyze KPIs relative to the social media strategy and create clear actionable insights from available data
• Use best practices and maintain trends in social media marketing to best build and convert a digital audience; use paid and sponsored capabilities within social media platforms to boost and promote content to specifically identified target audiences
• Create social content calendars based on company objectives, seasonal aspects, and audience considerations; listen & engage with the online community and acting on client’s behalf
• Proofread and quality check, with a focus on accuracy and attention to detail.
• Guide influencer marketing strategies on behalf of brands
• Experience with social listening or management tools such as Sprout Social, HeyOrca

Requirements

• Bachelor’s degree with 2+ years of experience in social media marketing. Agency experience preferred.
• Experience with photoshop, sketch, or Illustrator. Photography and videography skills a plus!
• Strong working knowledge of how to market and communicate to specific client audiences across all mainstream social media channels
• Background in running paid campaigns on social channels
• Experience in integrating content into multiple social distribution channels
• Strong initiative/self-motivated individual with a strong desire to succeed. “Can Do” attitude and team mentality a must