Account Executive, Influencer Marketing
About The Job
Zeno Chicago is looking for an ambitious digital specialist to join our growing digital team. The ideal candidate will have experience executing influencer programs for top brands - including both B2C and B2B/thought leader campaigns.
As an Account Executive, you’ll be responsible for influencer identification, evaluation and outreach/engagement, including leveraging proprietary tools to evaluate influencer audiences, content quality and average content performance. This candidate will also lead influencer contract negotiations and execution, helping work as a partner to influencers to ensure content meets client expectations and authentically tells brand stories.
This candidate will execute influencer work across social platforms, focusing primarily on Instagram, but with the opportunity for additional work on Facebook, YouTube, Twitter, TikTok and LinkedIn. Our relationship-first approach to influencer marketing is high-touch, meaning we need a candidate who is both creative and highly organized. This role will have the opportunity to work with household name brands in a fast-paced environment, which means experience working on multiple projects simultaneously is a must.
Most importantly, we are looking for someone who is eager and ambitious. The digital practice is one of the fastest growing in Zeno Chicago and we are looking for a candidate to jump in the trenches with us.
This Person Must
Be hungry: Love taking on new challenges and give 100% every day
Be a self-starter: Be resourceful and love learning new things
Be creative: Have a passion for social storytelling and be able to partner with influencers to bring great content to life
Be detail-oriented : Live for the details and stay on top of deadlines and relationships
Be a team player : Be collaborative and willing to raise your hand
Be willing to have fun : We love our team, and hope you will, too
About You
- At least 2 years of experience in a digital, social and/or influencer role
- Minimum of bachelor’s degree in journalism, PR, marketing, or other related field
- Experience with B2C and B2B/thought leader influencer engagement across paid and/or earned and for top brands
- Excellent time management skills and highly organized, with experience working simultaneously on multiple clients
- Experience managing influencer relationships 1:1 and co-creating content for clients
- Comfortable with Microsoft Office applications, especially Powerpoint
- Experience tracking OOP budgets and managing influencer payments
Pluses
- Experience playing a key role in measurement efforts for a social, digital or influencer program, including calculating benchmarks, engagement rates and synthesizing data to demonstrate impact
- Experience with amplifying social media content using paid on Facebook, Instagram or Twitter, using either basic targeting or data-driven tactics (e.g. retargeting, lookalikes, etc.)
- Experience with influencer campaigns that drive ecommerce or conversions
- Proficiency in Tagger or similar influencer marketing platforms
About Us
Zeno Group is a fiercely independent and global integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our ‘Fearless Pursuit of the Unexpected,’ we push the boundaries to achieve real business value and societal impact for clients.
Zeno Group is a place where careers are built and lives are lived. We cultivate our fearless culture to ensure greater diversity, equity and inclusion across the entire agency and the industry. Zeno is for everyone. Winner of our industry’s most coveted awards including the 2021 PRWeek Agency of the Year and a two-time winner of PRWeek’s Best Places to Work, Zeno has been previously named Creative Agency of the Year by PRovoke and recognized twice by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.
About Our Benefits
Zeno Group offers a creative and differentiating benefits package including a variety of medical and dental choices, vacation, and sick time. We also offer a 401(k) plan, pretax flexible spending accounts, tuition assistance, a prescription drug benefit plan, a vision plan, long-term and short-term disability, life insurance and programs that support flexibility and promote work/life balance. In addition, our unique ZenoFit wellness program offers financial support to pursue the wellness activity of your choice.
