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Posted June 22, 2021
Power Digital Marketing

SVP of Marketing Product

Power Digital Marketing
United States Remote ⚠ [Archived] No Longer Accepting Applicants

About the Company:

Power Digital is a leading, data-driven marketing company that is nationally recognized for its ability to combine the best of art and science. As a full-service firm, the company offers best-in-class services including: SEO, Content Marketing, Paid Social Social Media Marketing, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Amazon Marketing, Creative, and Web Development. Power Digital is hyper-focused on helping brands scale revenue and increase profits by using data and analytics to guide strategy, ultimately driving irrefutable value for clients.

Unique to Power Digital is their proprietary, machine-learning platform SPRnova™ that can analyze any business’s growth opportunities with a corresponding roadmap of how to execute and track progress across every marketing channel. Leveraging their team of the nation’s leading consumer strategists, creatives and data scientists, Power Digital provides scalable and tangible marketing solutions for each stage of the funnel and for every milestone of the consumer journey.

About the Role:

The Senior Vice President of Marketing Product will be responsible for managing the operations of all performance marketing departments and product offerings at Power Digital. This position will play a critical role in owning product quality and ensuring that it is consistent across all departments and consistently innovated to remain best in class. This role will also include assuring that our department org charts are iterated on and built to handle scale, identifying key gaps to improve or add talent and investing in the growth of our VPs, Department Heads and Strategists.

The VP’s and / or Executive Directors for all Performance Marketing Departments will report into this role.

*This is a remote opportunity open to anyone legally eligible to work in the U.S.

Responsibilities:

  • Key Departments Reporting into this Role - Outlined below and within these organizations there are 200+ team members
  1. Amazon
  2. Content Marketing
  3. Performance Creative
  4. Email Marketing
  5. Paid Media
  6. Paid Social
  7. SEO
  • P&L Responsibility - VPs and Managing Directors reporting into this role will own P&L responsibilities for their departments and in turn this role will oversee the 7 P&Ls outlined above
  • Operational Excellence & Scale - ensure the departments are optimized to scale with consistent MoM and YoY growth
  • Organizational Leadership - anticipate new roles needed and role shifts to best service clients and retain talent
  • Product Quality - create processes and training programs to ensure the product quality is consistent across all teams driving process improvements and adoption
  • Cross-Channel Strategy Integration - work with key leadership to assure the 7 performance marketing departments along with the other brand strategy departments are fully integrated and collaborative on strategy and how we engage with clients
  • Team Retention - work with department leadership to elevate, develop and retain key talent
  • Client Retention - assure product quality is world class and work hand in hand with SVP who oversees client retention along with President who oversees new business to assure the product we are selling matches the experience our clients are getting and drives peak results and client retention
  • Leadership - coach, develop and lead the VPs and Managing Directors pushing them to better lead their people and managers under them

Requirements:

  • 10+ years of hands-on performance marketing experience with eCommerce brands
  • Successful track record managing multiple P&Ls
  • Department leadership and management experience required
  • Experience managing other managers as well as top performers
  • Experience with organizational structure and optimizing structure with scaling
  • High EQ and ability to build relationships across the organization
  • Combination of agency experience and brand experience to demonstrate ability to work at a rapid pace and move from one initiative to another effectively

Benefits & Perks:

  • Robust Medical, Dental, Vision insurance plans with significant employer contribution towards employee monthly premium
  • Employer sponsored life insurance, short- and long-term disability coverage
  • 401k plan with up to 4% employer match after 6 months of service
  • Unlimited PTO
  • Employee assistance program
  • Monthly & quarterly team bonding activities
  • Commission and bonus opportunities each month/quarter
  • Flexible Return to Work options post-pandemic