Social Media & Influencer Manager (Account Manager)
About The Job
PART-TIME Social Media & Influencer Manager (Account Manager)
Who Are We
We're passionate, professional, and purpose driven. We're dedicated to our work, the agency, our clients, and each other. Being a part of this Denver-based agency will connect you to a roster of distinguished hotels, restaurants, real estate projects, and lifestyle brands, elevating your career (and your palate). We believe in a work-life blend, where you'll be empowered to continue learning and growing through mentorship, trainings and team outings, along with a connected company culture.
Who are you?
Creative, collaborative, connected. You strive to be your best, and help others be their best. Youre driven, savvy, and solution-oriented. Motivated and passionate, you continue to find ways to ideate and innovate, bringing client service to a whole new level. If this sounds like you, then please read on!
The Role
As the Social Media & Influencer Manager, you are a detail-oriented, mid-level leader and go-to within the social media team. You act as an Account Lead on social accounts and provide coaching and guidance to one or more direct reports within the agency. Youll sign off on day-to-day account work and use your account experience and industry foresight to assist with client relations and client management, leading sometimes nuanced conversations, both in-person and over the phone.This position will likely turn into a full-time role with the agency.
Duties and Responsibilities
Account + Client Management
Lead the development of social media strategies, creative activations, and social content pillars for individual accounts
Assist in the execution of approved social media strategies and activations, with close adherence to timelines and budgets, as well as proactive internal and client- facing communication
Collaborate with Prim teams on influencer initiatives to monitor KPIs, building tracking systems, and report on efforts to client contacts
Occasionally assist with developing new social media business proposals and presentations, and participate in new business efforts where appropriate
Develop and deliver regular updates to client through in-person presentations, conference calls, and written communications
Deepen agency relationships with influencers, potential brand partners, and travel industry players
Develop strong relationships with internal team, agency partners, industry network, and of course, clients
Monitor client satisfaction and take appropriate action to resolve client issues and concerns
Paid Social
Serve as the point person for paid social media efforts client accounts, making sure organic efforts are supported and maximized, with ad spend to increase results. Develop strategies for social and PPC ads, and monitor and maximize results
Provide recommendations for client ad budgets, overseeing said budgets, flighting for all managed platforms, managing strategy, and campaign optimizations
Define requirements, tasks, and resources associated with paid social strategy and execution: includes account structure, management, targeting, budget management, landing page optimization, analytics and tracking, ROI and retention recommendations
Regularly identifying one-off paid opportunities for clients (e.g., Readers Choice Awards, link-building, etc.) and create plans and action items for implementing a paid effort that can be distributed to team members and clients for easily implementation
Oversee the full implementation of the Facebook pixel on client website and navigate conversations with the client, website team, and booking engine (providing the clients internal team with guidelines for placement)
Reporting
Final review of data across several social media platforms and create monthly, bi-annual, or annual reports to develop data-driven analysis for insights
Propose and implement new ways to classify and organize data to gain actionable insights into organic post performance
Collaborate with clients third party agencies to coordinate implementation and access to any necessary tools (e.g., Google Analytics, Pixel implementation, etc.).
Help to make sure any conversion tracking is correctly in place to measure results, optimizations, and future strategy development
Facilitate audits for clients tied to overall social media presence including organic and paid social media
Continually tweak and update reporting processes and reports as new tools for measurement become available.
Content Production
Lead content creation (video, photography, graphic) at on-property shoots + content missions: planning, executing, editing post-production, client delivery
Review content mission shot list and itinerary
Source and approve models/influencers for content shoots
Help establish clients social brand and consistently delivering on-brand copy and content to support their aesthetic and voice
Manage copywriting of captions and campaigns
Produce brand graphics as needed for feed posts and Stories
Schedule posts and Stories for clients social media accounts
Manage daily engagement, messaging and commenting for clients social pages
Initiate partnerships, promotions, collaborations, ambassador programs, etc. and coordinate content, deliverables and execution
Publish content and copy that sparks engagement
Influencer Marketing
Manage individual influencer campaigns to meet client KPIs
Serve as the primary client contact for ongoing influencer marketing work
Research, audit and contact new influencers across verticals to bring them onto client campaigns
Negotiate pricing and costs for influencer campaigns
Monitor coverage for clients and their competitors to drive campaign strategy
Create client reporting documents with key insights
Help create strategic slide decks for pitching new influencer marketing business
Oversee or help implement creative execution for influencer campaigns
Integrate with other public relations and social media team members to create complex brand campaigns
Team Leadership
Begin managing a postgrad and/or account coordinator as a direct report, offering coaching, career guidance and support
Other
And other tasks, projects, or duties as required
Experience
College Degree required
5 7 years of experience with digital marketing and/or social media, with a minimum of 2-3 years of experience leading projects on social accounts
Proficient using tools to measure social media ROI and create reporting such as Hootsuite, Sprout Social, and Google Analytics
Proficient using content management tools such as HeyOrca, Sprout Social, etc.
Proficient implementing paid social media campaigns on Facebook and Instagram
Proficient editing photos (Adobe Photoshop & Lightroom)
Proficient in Facebook Business Manager, Power editor, Ads Manager, Microsoft Office, Outlook, Canva
Experience
working with influencers on Instagram, TikTok, YouTube and Facebook
Proficient using Klear Influencer Marketing Program or similar platform
Agency Experience Preferred
Hospitality and/or lifestyle industry experience preferred
Requirements
Computer Skills
, including Word and Excel in a Microsoft Windows environment
Excellent oral and written communication skills
Excellent interpersonal skills
Excellent organizational skills
Must be able to identify and resolve problems in a timely manner
Must be able to work well in a team environment
Analytical thinking to drive results and strategies
Solid understanding of Facebook, Twitter and Instagram
Solid understanding of Influencer engagement
Compensation
$26 per hour
20-30 hours per week
Commission on new business
Flexible work environment. Work from home or in the office as needed
This position will likely turn into a full-time role. Full-time employees receive:
Three weeks paid vacation
Health, vision and dental coverage
If the above description sounds like you and fits your background, apply by sending a resume, cover letter and work examples to [email protected].
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
Equal Employment Opportunity
Prim + Co strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Prims recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Prim may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.
