Public Relations Agency: Senior Account Director, Digital

Agency Description

Murphy O’Brien is an inspired and innovative public relations and digital agency committed to developing enduring relationships and achieving results that make a difference. With over 30 years’ experience, Murphy O’Brien is committed to growing our employees’ careers and providing innovative, strategic results for our clients.

The agency is focused on fostering a collaborative environment for all team members. We encourage a dynamic and supportive atmosphere with shared knowledge and databases, creative team brainstorms, unique perks, and more. We love to win together and never let our teammates down!

Murphy O’Brien offers a competitive salary, full medical and dental, vision, 401K Plan with matching, a generous vacation policy and lots of fun lifestyle perks. Visit us at www.murphyobrien.com for more information on our clients and culture.

Position Overview

Our Senior Account Director of Digital is charged with leading our social media division, overseeing the digital team and all client initiatives. This position is responsible for leading agency digital, implementing best practices, providing industry insights, acting as the expert on digital practices and creating effective digital campaigns while demonstrating ROI to our clients.

The Senior Account Director of Digital will lead and coach a team of digital professionals that plan and execute strategic campaigns across all social media platforms, connecting the right message with the right audiences at the right time. The ideal candidate for this role has an entrepreneurial spirit and understands a broad array of technology suites such as Tagger, Sprout Social, Google Analytics, NUVI and native social. They can plan, execute and measure comprehensive digital and influencer campaigns – both organic and paid – but also coach, teach and lead the digital media team while effectively managing client budgets and team hours. The Senior Account Director of Digital will be passionate about exceeding client KPI’s while also managing client expectations, as well as educating our team and clients. The SAD of Digital will also be expected to grow the digital practice by both upselling existing clients on digital campaigns and proactively soliciting new clients.

Responsibilities and Requirements:

• Lead strategy, planning and development of comprehensive digital programs and new business pitches.

• Work directly with client decision makers to ensure client stability.

• Work with the social media team to develop and implement complex digital strategies and campaigns.

• Act as the day-to-day contact with account teams and clients.

• Create strategic influencer recommendations and campaigns for all digital clients, focusing on crafting a campaign and target list that will achieve our clients’ marketing goals and show true ROI.

• Ensure reports on campaign performance (including insights and optimization recommendations) are timely, accurate and actionable.

• Be the go-to resource for all in-depth social and digital inquiries from clients and colleagues.

• Provide ROI-driven social media analysis and counsel for clients and key stakeholders.

• Write strategic social media plans, proposals and media materials.

• Assist in the development and growth in the overall department and new business development by partnering with senior leadership – SVP and EVPs.

Qualifications:

• Minimum 6 years of digital experience within an agency environment, with at least 4 years of experience leading campaigns, managing direct reports and coordinating with client decision-makers.

• The ability to plan social media, digital advertising and influencer campaigns to meet strategic and tactical marketing objectives while remaining within budget constraints.

• Expert-level knowledge experience across all social platforms, influencer marketing tools, native platform analytics, and social intelligence tools.

• In-depth knowledge of the ever-changing social media space and FTC regulations; well versed in terms & conditions for online sweepstakes and contests, social advertising and influencer marketing.

• Excellent grammar and proofreading skills, including an in-depth knowledge of AP Style.

• A thorough knowledge of both organic and paid social metrics.

• Excellent time management and prioritization skills, including the ability to quickly pivot to meet client objectives and requests.

• Bachelor's degree in advertising, marketing, communications, or equivalent.

• Past experience pitching new business, including creation of proposals and leading pitches/presentations.

• Experience with travel, real estate and F&B clients is a must; please do not apply unless you have worked within these areas in past positions.

• Seniority Level
• Director
• Industry
• Public Relations and Communications
• Employment Type
• Full-time
• Job Functions
• Public RelationsBusiness DevelopmentStrategy/Planning