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Posted June 24, 2021
MSL (Global)

VP, Social Media and Influencer Marketing, Healthcare

MSL (Global)
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

At MSL, we believe in the power of PR to grow business and build reputations. How? By influencing conversations, culture, choices and change – and by recruiting passionate creators and storytellers obsessed with making an impact for our clients’ brands, products and organizations. We believe in doing incredible work that makes our clients fall in love with us – and makes the competition jealous. We believe in responsibility and accountability to our clients – and to each other. We innovate relentlessly. We pursue big, bold ideas with passion and ferocity. Together, we’re on a journey to reimagine what PR can accomplish!

MSLGROUP is currently seeking VP, Social Media and Influencer Marketing, Healthcare for our Digital Practice out the New York office. This VP will have an expertise in influencer marketing, social media and digital distribution. As part of our dynamic team, the Vice President will focus on high-profile healthcare brands as well as new business.

The ideal candidate should have significant experience in healthcare marketing with a focus on executing national social media and influencer marketing programs for leading companies. The candidate is a true team player with ability to move projects effectively, on time, and with excellence.

Responsibilities:

  • Lead development of innovative, results-oriented, social, digital & influencer programs that compel audiences to action and drive business results
  • Staying current with the latest developments in patient engagement campaigns; proactively integrating and advocating new technologies and opportunities.
  • Agile and collaborative working style - demonstrated ability to work against tight timelines and part of cross-discipline agency and client teams
  • Prepare and present influencer strategies and briefs to internal teams and clients
  • Lead large scale influencer and digital activations
  • Demonstrate strong analytical skills and utilize analytic tools to effectively track and measure success of activations, as well as inform strategic optimization recommendations in real time
  • Effectively present data-based results, leveraging successes to build further work
  • Establish and evolve best practices across influencer campaigns and teams; support digital skill building of teams

Job Requirements:

  • 8+ years previous experience and a B.A. in Marketing, Communications or a related discipline;
  • Digital native with understanding of social from owned, earned and paid perspectives.
  • In-depth knowledge of related trends and industry sector events and experience working with the news media, social influencers and brand ambassadors.
  • Proven experience in leading teams to execute client programs with a blend of strong time management, leadership, team building, mentoring and client relation skills;
  • Proven experience in the healthcare space
  • Proven experience working in tandem with other creative agencies to develop comprehensive campaigns;
  • Excellent verbal and written communications skills as well as an ability to develop and present compelling client proposals