User Acquisition Specialist

Responsibilities

According to the core functions of the product, the selling point and the characteristics of the target user, formulate advertising strategies, and put them on Facebook / Google / Applovin / Unity and other platforms; Monitor the advertising data in real time, analyze the advertising data and find problems with it, and adjust the delivery strategy in time; Produce an analysis report of the creative material, understand the material preference style of the target market, maintain close communication with the product and design team, and optimize the advertising material; Pay attention to and study the new functions related to the research and delivery platform, evaluate and select the functions suitable for your business to explore. Explore influencer marketing to grow the potential target audience base.

Qualifications

Minimum of two years in marketing roles. Experience acquiring users for a mobile app is strongly preferred; Excellent data capabilities, a comprehensive understanding of ROI, ROAS and other data systems, experience in launching platforms such as Facebook / Google / Applovin / Unity, and experience in global or European and American markets is preferred; Proactive work, meticulous patience, strong pressure resistance, and a high sense of responsibility; Excellent cross-functional team-based collaborations where you find yourself wearing multiple hats. Passion for results, measurement, and optimization to continuously drive growth.