Paid Advertising Director (TikTok, Snapchat, Pinterest)

About the Company:

Power Digital is a leading, data-driven marketing company that is nationally recognized for its ability to combine the best of art and science. As a full-service firm, the company offers best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Amazon Marketing, Creative, and Web Development. Power Digital is hyper-focused on helping brands scale revenue and increase profits by using data and analytics to guide strategy, ultimately driving irrefutable value for clients. Unique to Power Digital is their proprietary, machine-learning platform SPRnova™ that can analyze any business’s growth opportunities with a corresponding roadmap of how to execute and track progress across every marketing channel. Leveraging their team of the nation’s leading consumer strategists, creatives and data scientists, Power Digital provides scalable and tangible marketing solutions for each stage of the funnel and for every milestone of the consumer journey.

About the Role:

This position is responsible for growing and optimizing paid advertising and customer acquisition programs for our clients across TikTok, Snapchat, and Pinterest Ads platforms.

*This is a remote opportunity open to anyone legally eligible to work in the U.S.

Responsibilities:

• Deeps understanding in Paid Social is a must.
• Analyzes data to make recommendations to improve existing campaigns, forecast and develops new strategies that will inform future decisions.
• Leverages owned and earned data to build and reports on custom audiences and LALs effectively.
• Manage and execute on campaigns across multiple verticals (e-commerce and B2C lead gen)
• Own strategy and execution for your channel for each of your clients in an effort to hit or surpass client goals
• Understands a unified media strategy across all paid media channels and how to strategically evaluate paid social in the media mix.
• Partners with the data intelligence team to develop dashboards to measure campaign success.
• Works with insights and research team to design research plans, interpret results and synthesize insights.
• Develops and delivers management reporting materials, reports and presentations.
• Partners with finance to create and manages campaign budgets and marketing spend.
• Works closely with retention, engagement, organic social, editorial and partners marketing teams to ensure alignment of campaigns.
• Collaborates with product, development, design and content to articulate product positioning, features and benefits.
• Performs other related duties as assigned by management.
• Directly supervises employees within the department(s).
• Oversee a team to manage social media advertising campaigns including building campaigns from scratch, optimizing and making daily adjustments as necessary.
• Manage all client budgets and advise on budget changes, both between campaigns within a paid account and across channels based on overall return for your clients
• Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.
• client goals
• Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Requirements:

• 5+ years Paid Social advertising experience.
• Tiktok, Pinterest, Snapchast ad experience a plus
• Strong understanding of customer segmentation and how to address different needs of each consumer base.
• Strong ability to analyze and interpret data to inform actionable insights to recommend & inform marketing & growth campaigns.
• Ability to effectively influence and communicate cross-functionally with all levels; exceptional verbal and written communication skills.
• Strong presentation skills are a must.
• Hands-on experience with developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management.
• Ability to both think strategically and execute tactically.
• Understanding of basic marketing funnel and where each channel plays role

Benefits & Perks:

• Robust Medical, Dental, Vision insurance plans with significant employer contribution towards employee monthly premium
• Employer sponsored life insurance, short- and long-term disability coverage
• 401k plan with up to 4% employer match after 6 months of service
• Unlimited PTO
• Employee assistance program
• Monthly & quarterly team bonding activities
• Commission and bonus opportunities each month/quarter
• Flexible Return to Work options post-pandemic