The Director of Paid Social (Facebook/Instagram)

About the Company:

Power Digital is a leading, data-driven marketing company that is nationally recognized for its ability to combine the best of art and science. As a full-service firm, the company offers best-in-class services including: SEO, Content Marketing, Paid Social Social Media Marketing, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Amazon Marketing, Creative, and Web Development. Power Digital is hyper-focused on helping brands scale revenue and increase profits by using data and analytics to guide strategy, ultimately driving irrefutable value for clients.

Unique to Power Digital is their proprietary, machine-learning platform SPRnova™ that can analyze any business’s growth opportunities with a corresponding roadmap of how to execute and track progress across every marketing channel. Leveraging their team of the nation’s leading consumer strategists, creatives and data scientists, Power Digital provides scalable and tangible marketing solutions for each stage of the funnel and for every milestone of the consumer journey.

About the Role:

The Director of Paid Social (Facebook/Instagram) will be managing a team of 20+ paid social account managers and strategists and responsible for client success across their team.

You will lead by example a team of highly talented media buyers and work closely to optimize paid advertising and customer acquisition programs for our clients across Facebook and Instagram.

You will work closely with the team and our clients making sure we are hitting our monthly performance goals.

You will collaborate with our creative department ensuring that we are building and optimizing the right creative to improve performance for our clients across the channel.

*This is a remote opportunity open to anyone legally eligible to work in the U.S.

Responsibilities:

• Client Retention - staff accounts with the team member’s that match each client’s needs
• Client Success - ensuring we are meeting performance objectives of our clients on a weekly/monthly basis.
• Leadership - coach, develop and lead a team of motivated media buyers. Integrate leadership teams within the Paid Social department.
• Team Retention - oversee team member’s growth and development. Manager department bandwidth and hiring needs across all teams.
• Operational Excellence & Scale - ensure the team is optimized to scale with consistent MoM growth.
• Organizational Leadership - anticipate new roles needed and role shifts to best service clients and retain talent.
• Product Quality - craft processes and training programs to ensure the product quality is consistent across all teams Drive process improvements and adoption.

Requirements:

• 5+ years of experience in performance media buying on Facebook/Instagram ideally in a digital or media agency
• 5+ years of E-commerce experience required
• Department leadership and management experience required
• Experience Managing other managers as well as top performers

Benefits & Perks:

• Robust Medical, Dental, Vision insurance plans with significant employer contribution towards employee monthly premium
• Employer sponsored life insurance, short- and long-term disability coverage
• 401k plan with up to 4% employer match after 6 months of service
• Unlimited PTO
• Employee assistance program
• Monthly & quarterly team bonding activities
• Commission and bonus opportunities each month/quarter
• Flexible Return to Work options post-pandemic