Director of Partnerships and Events

Director of Partnerships and Events

Vacation® is a new “leisure-enhancing” sunscreen brand from Poolsuite FM, a viral internet radio station that pairs super-summer music with 80s VHS visuals. Taking cues from Poolsuite FM’s nostalgia-fueled world, Vacation® hearkens back to the sun-soaked days of 80s beach culture (think Hawaiian Tropic circa 1986), while ushering it into the 21st century using the best in modern suncare science. Vacation® launched in April and has received great press from Vanity Fair, Fast Company, Forbes, Byrdie, WWD, and more.

The Director of Partnerships and Events (DPE) is a key member of the Vacation® team. Working closely with the co-founders, the DPE will set the strategy for events, partnerships, and influencer marketing, and will own planning and execution to bring the above concepts to life. The ideal candidate will be an exceptional project and people manager, have industry knowledge and enthusiasm, be proactive and meticulously organized, and be willing to roll up their sleeves to get things done.

For the right person, this is an exciting opportunity to get in at the ground floor of an extremely popular and rapidly growing start-up that will soon become a mainstay at beaches, on yachts, at pools, and at pools on yachts. Working with some of the best creative and marketing minds in the business, you’ll have the opportunity to bring your gifts to an extremely active community of loyal, kind, generous, excited, motivated, punctual, enthusiastic, creative, group of literally hundreds of thousands of people, immediately and daily.

What you’ll do

Events and Partnerships

• Work with Vacation®’s co-founders to set strategy for events and partnerships.
• Collaborate with and manage external events agency to execute in-person experiential and sampling campaigns.
• Lead brand partnerships execution, including corporate and events partnerships: continuously research and identify new opportunities, initiate and cultivate strategic relationships on behalf of Vacation® to align with the brand and audience.
• Nurture and strengthen existing relationships with brand and event partners.
• Continuously track, analyze, and report performance and implementation relative to events and partnerships strategy; manage budget against performance and identify opportunities for growth and improvement.
• Filter and respond to inbound events and partnerships requests.

Influencer Marketing

• Work with Vacation®’s co-founders to set influencer strategy; own execution.
• Lead a team of part-time interns to manage day-to-day execution of micro-influencer strategy, coaching on outreach and tracking toward strategy goals.
• Manage sample allocation process from start to finish, delegating to interns as they demonstrate readiness: submit sample requests, collaborate with warehouses to collect tracking information, and communicate tracking information to recipient.
• Cultivate and nurture relationships with high-profile influencers and key market connectors.
• Collect and evaluate qualitative and quantitative data from marketing campaigns to measure success and progress.

*Other duties as assigned on an irregular basis

Who you are

• A bachelor’s degree, marketing or related field preferred.
• 7+ years of full-time experience in marketing, partnerships and/or events working in high volume, fast-paced environments
• CPG experience preferred but not required.
• Exceptionally strong project management skills, with the ability to develop comprehensive plans and seamlessly adapt to last-minute changes.
• Demonstrated ability to effectively manage external stakeholders.
• Experience using social media channels for influencer marketing and paid campaigns on Twitter, Instagram, Facebook, TikTok, and YouTube.
• Demonstrated experience successfully managing teams of at least 3-5 individuals with varying degrees of experience.
• Demonstrated success working in a fast-paced environment (e.g., advertising agency or startup) with a proven ability to work independently, adhere to tight deadlines, and multi-task.
• Ability to recognize and escalate issues to appropriate stakeholders and ensure resolution is attained promptly.
• Fluent in Google Drive and Microsoft Office with otherwise strong computer skills and the ability to teach yourself and others new software programs.
• Exceptional attention to detail with the ability to work independently.
• High level of follow-up, availability, and responsiveness to online community members.
• You use sunscreen.

If you are interested in becoming Vacation®’s next Director of Partnerships and Events please send an email to [email protected] and be sure to attach your resume, cover letter, and a portfolio or your work if you have one.