North America Marketing Lead - Washington DC

Join a team of passionate thought leaders in a dynamic and collaborative environment! The Cognizant Microsoft Business Group (MBG)’s Marketing, Alliance, Portfolio & Strategy team is growing fast and we’re looking for our next North America Marketing Lead to join us.

Role Description

What impact will you have in this role?

As the MBG’s North America (NA) Marketing Lead reporting to the MBG NA Business Lead, you will work with the NA Leadership team to localize and extend the global marketing strategy and priorities. Responsibilities include NA Marketing strategy, brand marketing, content creation, web and social (digital channels) team collaboration, NA marketing campaign creation, coordination, and execution in partnership with NA regional Field Marketing Specialists.

You will collaborate with MBG NA field marketing, sales, alliance, portfolio, and Cognizant/Microsoft marketing peers to understand market challenges and opportunities and develop marketing programs and campaigns that build awareness and drive measurable results both directly in the NA market but also across the entire MBG NA ecosystem. Work closely with relevant leadership to plan and execute throughout the year.

• Work closely with the GTM Marketing and Communications Director to ensure quality, on-brand campaigns and content creation enabling both a central and NA marketing strategy connected with Cognizant field marketing and MBG field marketing sell-with Microsoft motions.
• Work hand-in-hand with Regional Field Marketing Leads to form a scalable, insights-driven NA and field marketing rhythm of the business that drives brand awareness and pipeline.

What will you be doing day-to-day?

• Oversee the development and delivery of key NA events and campaigns that increase brand awareness, reputation in the market, generates new sales and revenue, and strengthen relationships with key advisors.
• Demonstrate leadership, be a contributing member to the MBG Marketing Center of Excellence, and be the trusted NA Marketing Leader and strategist to the NA Business Lead and GTM Marketing and Communications Director
• Working with Cognizant NA Marketing and MBG NA regional Field Marketing Specialists, create and execute an always-on NA marketing strategy and plan focused on generating awareness, new pipeline, leveraging multiple marketing channels including social, web, email, direct, and influencer marketing, sponsorships and events.
• Working effectively with agencies, contractors, and in-sourced and offshore resources, as needed, to ensure delivery of consistent deliverables aligned with Cognizant MBG standards.
• Be a leader championing the MBG win wire and client case study program.

Content Management

• • Collaborate with the GTM Central Marketing team to create, adopt and extent core MBG collateral which includes boilerplate presentations, brand guidelines, win wire templates, client case study program, eBooks, flyers, etc.
  • Demonstrate familiarity and experience with social media platforms such as Twitter, Vimeo and LinkedIn to push relevant content to the market establishing the MBG as the greatest Microsoft partner the world has ever seen.
  • In collaboration with NA Regional Field Marketing Specialists, build a content plan in support of key NA MBG field and Cognizant/Microsoft marketing strategies and priorities to support both awareness and demand generation.
  • Connect with MBG NA leadership and experts to gather relevant messaging and thought leadership.

Metrics, Data & Insights

• • Track the effectiveness and ROI of marketing programs leveraging marketing automation (Marketo), Salesforce tools and social/digital platforms.
  • Measure success and impact as well as the ability to suggest new measurements of success

What type of experience do you need to be successful in this role?

• 10+ years of experience and proven success in channel marketing in IT and a proven track record of establishing new and innovative ways to market.
• 5+ years leading communications strategy and execution in a large and geographically dispersed business.
• Prior experience developing and executing marketing programs leveraging email, internet, social media, event and direct marketing channels.
• Excellent project management skills and proven ability to lead cross-functional, cross-regional teams to complete objectives on time and within budget.
• Previous experience managing multiple stakeholders in a highly matrixed model.
• Strong written and verbal communication skills, including at executive level.
• Ability to align tactical execution with strategic vision.
• Previous experience with Accenture, Deloitte, TCS, or similarly focused technology services or consulting firms.

What personality traits and other capabilities are important for this role?

• Self-driven, high-capacity leader and manager who possesses the ability to flourish in a startup environment while also possessing the diplomatic and navigational skills needed in a large, Fortune 195 organization.
• Innovative, out of the box thinker who can demonstrate creativity in employing content and tools to drive brand activation and lead generation.
• Data driven, able to track and report on measurable activity directly connected to marketing and promotions. Must be comfortable to employ analytics to understand and tune strategy and tactics.
• Mission driven with a sense of urgency: take ownership of your role in the company’s overall success.
• Thoughtful, with a strategic acumen, creative thinking and detailed analytical problem-solving skills.
• Collaborative with an adaptable style and open and inclusive approach to drawing out other’s viewpoints.
• Excellent work ethic, able to actively demonstrate commitment to the company’s objectives.
• An outstanding relationship builder, adept at influencing others at all levels of the organization.
• Able to drive end-to-end marketing activities from planning to execution with a high degree of autonomy.
• Determined, resilient, confident, versatile and unpretentious, with a sense of humor.
• Able to organize and manage information and time effectively, have a process orientation and attention to detail.

What education and certification credentials are needed for this role?

• A. or B.S. degree (MBA preferred).

Does the role require travel?

• Some travel may be required

Security Responsibility

All employees must act in accordance with The Cognizant Microsoft Business Group (MBG)’s corporate security standards.

About The Cognizant Microsoft Business Group (mbg)

The Cognizant Microsoft Business Group (MBG) has a singular purpose—advancing your cloud modernization journey with focus, simplicity and scale. The Microsoft Business Group is an end-to-end Microsoft-centric cloud solutions and managed services provider that leverages extensive experience and IP to deliver constant innovation and business value, powered by the Microsoft Cloud platform. We are designed to reflect how you think about cloud transformation from a platform native perspective. Our dedicated experts and trusted blueprint deliver your digital difference through the Microsoft Cloud: Azure, Microsoft 365 and Dynamics 365. We turn digital potential into real business performance at speed.

Who We Are

We are the destination employer for Microsoft-committed professionals, providing depth of specialization and differentiated career paths. We have authentic conversations, build connections and grow careers while centering ourselves around our employees. We are a global team of certified consultants across all relevant technologies, coupled with cloud focused advisory consultants. With our supercharged talent, we are the world’s best Microsoft partner. We prioritize investing and expanding.

EQUAL EMPLOYMENT OPPORTUNITY

As a Global Cloud Transformation Consultancy business, the Cognizant Microsoft Business Group (MBG) understands diversity and inclusion in the workplace brings benefits to our customers, our business and most importantly, our people. We are committed to being an inclusive employer and we provide equal employment opportunities to all employees and applicants for employment.

The Cognizant Microsoft Business Group (MBG) prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other factors protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including all aspects of the recruiting and employment life-cycle at Cognizant Microsoft Business Group (MBG).