Digital Marketing Specialist
Job Description
Apply online: http://staffingaws.com/
Revision Date:08/26/2020
About The American Welding Society (AWS)
The American Welding Society (AWS) was founded in 1919 as a multifaceted, nonprofit organization with a mission to advance the science, technology and application of welding and allied joining and cutting processes worldwide, including brazing, soldering, and thermal spraying. Headquartered in Miami, Florida, and led by a volunteer organization of officers and directors, AWS serves more than 70,000 members worldwide and is composed of 22 Districts with 250 Sections and student chapters. The Society is dedicated to supporting industry professionals, including: welders, business leaders, sales and service teams, manufacturers, vendors, associations, educational institutions, committee volunteers, and students. We connect welding communities around the world into a collaborative force, built on a foundation of higher standards, advanced learning, and rewarding growth. For more information, visit the society’s website at http://www.aws.org.
AWS Provides
COMMUNITY – through our Memberships
SAFETY – through our Standards and Technical Publications
RECOGNITION – through our Certification Programs
KNOWLEDGE – through our Educational Programs
DEVELOPMENT – through our Conferences & Seminars
ADVANCEMENT – through Welding Scholarships & Grants
NETWORKING – through our Industry Partnerships
Job purpose
Responsible for supporting the organization’s strategic goals through a variety of digital marketing efforts. The candidate will primarily drive social media strategy, while also supporting other digital marketing efforts such as email, display and search advertising, PR, and more.
Duties And Responsibilities / Essential Function
Create and curate engaging content for social media platforms.
Assist in the development and execution of a powerful, results-driven social media strategy for the society ensuring it aligns with the brand.
Establish and maintain a content calendar across all social media platforms
Interact with users and respond to social media messages, inquiries, and comments (requires weekend and off-hour monitoring)
Engage with fans and followers to build relationships within the welding community and encourage engagement.
Provide best-in-industry customer service across all social platforms.
Fully manage and continuously monitor paid social media campaigns to ensure optimal performance.
Monitor industry trends to keep up to date with advances in social media technology and digital marketing to ensure we maximize ROI.
Analyze analytics and create reports on key metrics
Assist in the development and management of social media marketing and influencer marketing strategy.
Work closely with Digital Marketing Manager to create and distribute email communications.
Assist in the development of display and search advertising to ensure alignment with other digital marketing efforts.
Coordinate and oversee the distribution of press releases
Develop and maintain a media calendar
Propose and help implement digital marketing campaigns and promotions
Reports to
Digital Marketing Manager
Direct Report(s)
None
Qualifications/competencies
BS degree in Marketing, Digital Media or relevant field
Demonstratable experience with major social media platforms and social media management tools.
Proficiency with video and photo editing tools, digital media formats, and HTML
Google AdWords and Analytics Certifications are a plus
Solid knowledge of digital marketing, search engine optimization and how social media impacts both.
Excellent time management skills with the ability to multi-task and perform under tight deadlines
Articulate and professional communication skills.
Ability to work independently as well as in a team
Highly organized, motivated self-starter and energetic team player.
Working conditions
Must be able to limited travel, 10%.
Must be able to utilize office equipment such as desktop/notebook computers, copiers, printers, scanners, telephones, and calculators.
The noise level in the work environment is usually moderate.
Physical Requirements
The ability to sit, stand, walk and use hands and fingers to operate a computer keyboard, mouse, and telephone to talk and hear.
The ability to frequently sit and reach with hands and arms.
The ability to occasionally lift and/or move up to 20 pounds.
AAP/EEO statement
AWS is an equal opportunity employer and prohibits all forms of illegal discrimination and harassment of any kind. AWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at AWS are based on legitimate non-discriminatory factors such as business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
