Social Media Content Coordinator This position is located at the Home Office in Tyler, TX. OVERVIEW The Social Media Content Coordinator serves as the voice of the Cavender’s brand to consumers, influencers, stylists and advocates in social media, acting as a key resource in driving our social and digital strategy. The role is an intermediate level position with responsibility over growth and customer acquisition in Social Media. This person is highly engaged with the western fashion industry and western lifestyle events, such as Houston Rodeo, NFR, country music, professional athletes, etc… This role reports to the Digital Marketing Manager in the Marketing Department. Strong partnerships will be required with the Merchandising and Ecommerce teams. This position will unlock new and innovative ways to bring our business to life within all social platforms, by planning content, engaging with our communities, and working closely with key brand functions. This position expertly guides content, strategy, engagement and amplification strategies as a producer and storyteller of the brand. The position must process a driven, detailed, creative and passionate personality, focused on productivity and quality. This role must be determined to deliver results through continuous improvement of Cavender all-around experience. The Social Media Content Coordinator is highly visible to internal and external business partners and must operate in a professional manner, representing the Cavender’s brand at all times. DUTIES AND RESPONSIBILITIES
Support the “Cavender’s Culture” and drive our Mission, Vision, and ValuesServe as a strong partner and key support resource to the companyDevelop a cohesive social media strategy, inclusive of brand-driving and sales-driving initiatives on appropriate social platformsOversee day-to-day social media activities which include developing, curating and distributing diverse content on all social platforms, driving customer engagement, and building a social community around the Cavender’s brand through thoughtful, relevant commentarySupport long-term customer acquisition, brand enhancement and monitoring of company’s online reputation.Onsite social media presence and support at special events; rodeos, grand openings, etcContent copywriter and creative support for various marketing needs: emails, blog, website, magazines, etcLead growth of influencer marketing to extend reach and strengthen brand positioningCurates and leverages vendor social media partnershipsLeverage western and fashion knowledge to provide creative support and guidance on fashion photo shootsCollaborate with the in-house marketing and design teams to create effective marketing campaignsResearch and identify emerging social media trends, features and innovative usageExperiment with new and alternative ways to leverage social media activities to encourage customer engagement and gain insights into customer behavior and buying patternsCreates and executes special projects as assigned or neededEnsure all materials are on time, error-free, and optimized to deliver on key performance indicators QUALIFICATIONS AND REQUIREMENTSA Bachelor’s degree from an accredited institution with a preferred focus in Marketing, Communications, Business or relevant field, or equivalent experience Revised 03/18/2021 Page 2Minimum 2 years of experience in social media marketing, with verifiable success growing brands using differing strategies on multiple social media platformsExperience in the western lifestyle and strong knowledge of western fashion is criticalExcellent oral, written and presentation skillsFlexible during times of changeAbility to effectively prioritize and execute tasks in a fast-paced environmentMust be hands-on and capable of working independentlyAbility to interpret documentsAbility to comprehend complex issues and produce solutionsBased in Tyler, TX at our home office; Tyler area residenceAbility to travel to meet the needs of the company, up to 75% PREFERRED SKILLSPassionate about social media content and extremely active in that communityExperience with models and fashion photo shoots is a plusAdditional digital marketing experience is a plusStrong organizational skills and attention to detailKnowledge of traditional and digital marketing toolsAction oriented with ability to prioritize and drive resultsAbility to work individually on a project or within a team environmentAbility to handle high pressure/stressful situations in a professional manner Cavender’s is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, military status, national origin, sex, ancestry, age, sexual orientation, pregnancy, disability, genetic information, or any other personal characteristic protected under federal, state, or local law. Cavender’s will provide reasonable accommodations for persons with a disability upon request. If you have a disability and need assistance completing the application, please call Customer Service at (844) 283 – 8423 or visit your nearest Cavender’s store.
