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Posted July 22, 2021
Wella Company

Director, Marketing, Retail Hair

Wella Company
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Position Title: Director, Marketing, Retail Hair

Location: New York

Reports to: VP, General Manager, Retail Hair

Scope / Brands: Marketing

About The Wella Company

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit www.wellacompany.com.

ROLE

The individual will be responsible for the business growth and brand building of Wella Professional in North America, serving the needs of and delighting stylists and their clients. Wella Professionals is the largest brand in the North America portfolio. The role requires strong leadership skills and entrepreneurial spirit in order to build the Wella Brand short, mid and long-term strategy and plans in North America, collaborating very closely to the Global Wella team. Key responsibilities include content, media, innovation, activation, education and go-to-market strategies and plans. Strong marketing capabilities on brand building, influencer marketing, social media marketing, digital video, search and e-commerce are required, as well as business acumen is critical to drive a high-performance-driven culture in the Team. The role requires strong collaboration skills to build effective partnerships with internal and external local and global stakeholders.

Key Responsibilities

  • Lead US marketing team, define and deliver portfolio vision, 3 Year plan and where to play/how to win choices to deliver share and profit growth
  • Develop and lead Retail Hair strategic plan, including innovation plan & local brand building activation and ensure disciplined execution to grow share and revenue in US
  • Develop marketing, media, influencers and national promotional strategy and plans to drive brand equity, mental availability & grow brand productivity to ensure physical availability at top customers.
  • Lead, coach, and mentor marketing team to foster strong culture and increase capabilities and motivation.
  • Brand P&L ownership and management: Responsible for brand P&L and for driving the recommendations and decisions to achieve the brand’s top and bottom line growth objectives.
  • Deep local category and Consumer Understanding: Identify and leverage North America category dynamics & trends, consumer insights and needs and competitive intelligence to develop winning brand strategies and plans in partnership with the Consumer & Market Insights team.
  • Brand building: Partner with global brand on defining/evolving the brands equity and strategies to make sure they will be suited for the American consumer and market.
  • Brand portfolio: Define, develop, and execute the brands’ portfolio strategic choices and plans. Work closely with Trade Marketing to define and develop the brand’s channel and commercial (pricing, promotion, etc) strategies and plans.
  • Brand activation: Define, develop, and execute the brands’ local communication and activation strategies and plans (content, earned, owned and paid media, e-commerce, search, influencers, education, shopper communication etc.). Understand media sufficiency and recommend right level of activity and spending to be competitive in market and grow market share.
  • Brand innovation: Partner with global Wella team to provide the input and insights to have innovations that will be successful in North America. Define, develop and deliver activation and go-to-market plans to make innovation successful in North America.
  • Brand education: Work closely with the Education team to develop brand education strategies and plans that respond to the stylists needs and allow the brand to grow market share ahead of the competition

Qualifications

  • At least 8 years work experience in marketing and brand buildings as well as previous P&L ownership and management. Experience in Professional Beauty, FMCG and/or beauty industry is strongly preferred.
  • Previous people management experience is a must.
  • Strong brand building knowledge and skills, including consumer targeting, brand positioning, creative, media planning, channels (social, digital video, programmatic, etc), earned media (influencer marketing and PR), search and e-commerce.
  • Strong analytical and strategic thinking skills. Familiarity with consumer data bases and metrics (IRI, Nielsen, NPD, etc)
  • Strong financial acumen and ability to understand and manage a brand P&L
  • Strong collaboration skills (win for the team) with an ability to influence a diversity of internal and external stakeholders.
  • Experience evaluating creative work and working with a diversity of external agencies.
  • Strong presentation and communication skills.
  • Strong operational & financial discipline.
  • Driven & ambitious leader with strong sense of ownership, accountability, and results/ action oriented.
  • Ability to learn fast and operate effectively within rapid change and ambiguity.
  • MS Office (specifically Excel, PowerPoint)
  • A bachelor's degree is required, and an MBA is preferred.

EEO OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/c... strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo