Senior Director, Influencer Marketing

ABOUT US:

At Athletic Greens, our purpose is to inspire fulfilling lives, starting with a focus on health. Our core values are People First, Life is an Opportunity and No Compromises. These values guide us in every decision we make; we look for them not only within our own team, but also in anyone and everyone who works with us.

Our team has spent 10 years researching with the help of doctors, naturopaths, and nutritionists to create the highest efficacy and most nutritionally complete supplement on the planet. We never stop learning, growing, and researching. It’s our mission to continue adding value to our products and improving the lives of our customers.

THE ROLE:

Athletic Greens is one of the leading nutrition brands in the influencer space and is constantly innovating on how to work with influencers and talent at multiple levels. We pride ourselves in the relationships we build with our partners and are rapidly building our Influencer Marketing team. This role will require a strategic leader who is dedicated to amplifying Athletic Greens’ awareness and revenue through Influencer Marketing and is willing to build and own the success of the program. It’s a role that requires a vast knowledge of the influencer landscape, staying on top of the relevant social platforms, a passion for quick growth and scaling, and a dedication to leading a team that is growing a multi-tiered influencer program.

You will be the business leader within Athletic Greens and own the development of the influencer marketing strategy and build a passionate, high-performing team to execute on that plan. You will be responsible for a program that drives social reach, engagement, revenue and organic growth. This role oversees the entire department across a number of geographies, working closely with marketing and other cross-functional teams to build a world class partnerships team.

The individual will be working in a fast paced, creative environment that offers an opportunity to be part of building a rapidly growing business and team. This role is leading a division of our dedicated Partnerships Team, reporting directly to the SVP of Growth & Strategic Projects.

RESPONSIBILITIES:

• Proactively lead and build a high-performing and passionate team who is focused on building strong relationships with influencers, athletes and ambassadors at all levels to ensure talent retention and continued revenue growth
• Build a multi-tiered influencer network and program that scales across all areas of the funnel and into different verticals to amplify the Athletic Greens brand globally
• Network and onboard existing and potential influencer partners that support our brand vision, creating a strong ecosystem of relationships in the influencer space.
• Responsible for the allocation of social influencer budgets across the team in order to drive strategic awareness, consideration and drive revenue for Athletic Greens
• Work with marketing to develop campaign ideas and strategy leveraging our ecosystem of social platform driven partnerships
• Work with insights and develop business cases to optimize plans and budgets accordingly to expand and manage the current portfolio of influencers, test new platforms and verticals.
• Actively identify and cultivate new communities of media partners as well as new channel expansion opportunities to reach our target customers and extend our reach.
• Partner, coach, and manage a team whose success you will own - you will define/improve process, reporting and support the development of the team
• Ensuring a system is in place to manage and build a flywheel of influencer content, ensuring usage rights and contracts are up to date and easily accessible by internal team members
• Be responsible for the reporting on key metrics, KPIs and delivering ROI of the program across a number of stages in the funnel - awareness, consideration and acquisition
• Attend conferences and stay up to date on the current and emerging social platforms
• Oversee the pipeline and ecosystem of ambassadors to ensure continuous partner growth and retention

REQUIREMENTS:

• 7+ years related experience – Strategic Influencer Marketing and Influencer Collaborations
• 3+ leadership/management experience
• Comfortable growing and developing a team of social experts
• Strong interdepartmental communication skills
• Strong knowledge across Mega, Macro and Micro influencers
• You’ve successfully grown a multi-tiered influencer program that has surpassed 7-figures in
• Have existing relationships with health and wellness content creators
• Creative and innovative thinker, organized, detail-oriented, team player and solution-oriented
• Ability to prioritize and manage multiple projects and budgets
• Excellent communication, presentation and writing skills, brings a strategic and critical POV on brand presentations and executive briefings
• Must have an opinion about the future of social media and influencer marketing
• You are an experienced negotiator and are seasoned at managing/building a pipeline, pitching to potential partners and managing relationships; comfort with reading/developing contracts.
• An obsession about building and maintaining relationships
• An internal drive to find innovative and effective ways to excite and engage partners
• A mix of creativity and curiosity matched with natural organizational skills.
• A desire to flourish in a fast-paced environment with an entrepreneurial and proactive spirit.
• Passion for the health and wellness space.
• Highly analytical, critical thinker who is able to glean salient ideas from complex information and clearly communicate them to a diverse set of stakeholders in a way they will understand.
• Ability to project professionalism over the phone and in person.
• Thorough knowledge of G-Suite (Google Docs and Sheets).
• A can-do, positive attitude and a roll-up-your-sleeves approach; personable and flexible with demands and changes in business.

WHAT WE OFFER:

• A 100% remote working environment, which has been implemented from day one.
• An immensely strong company culture which is enforced through the hiring process and team collaboration.
• A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
• A high-growth, dynamic environment with opportunities for your direct impact to be felt.
• Top of the market salary and performance incentive structure with “blue sky” upside potential.
• 90% premium coverage for top medical, dental and vision plans.
• An unlimited vacation policy.
• A 401k plan with Safe Harbor match up to 4% after three months of employment.
• Quarterly team-wide meet-up and annual company-wide retreats.
• A brand new laptop of your choice and a generous budget for home office set-up.
• The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to the Athletic Greens mission each and every day.