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Posted July 22, 2021

Amazon/Marketplace Advertising Strategist

Power Digital Marketing
United States ⚠ [Archived] No Longer Accepting Applicants

About the Company:

Power Digital is a leading, data-driven marketing company that is nationally recognized for its ability to combine the best of art and science. As a full-service firm, the company offers best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Amazon Marketing, Creative, and Web Development. Power Digital is hyper-focused on helping brands scale revenue and increase profits by using data and analytics to guide strategy, ultimately driving irrefutable value for clients.

Unique to Power Digital is their proprietary, machine-learning platform SPRnova™ that can analyze any business’s growth opportunities with a corresponding roadmap of how to execute and track progress across every marketing channel. Leveraging their team of the nation’s leading consumer strategists, creatives and data scientists, Power Digital provides scalable and tangible marketing solutions for each stage of the funnel and for every milestone of the consumer journey.

About the Role:

Power Digital Marketing is looking for hungry, growth-minded digital marketing experts with experience driving business growth through PPC and programmatic advertising. The Marketplace Advertising Strategist will plan, implement, coordinate, and evaluate growth strategies for clients utilizing Amazon/emerging marketplace search and display platforms. They will effectively communicate the impact of these efforts to clients and stakeholders, pivoting as necessary and constantly striving to innovate and refine. They will take a holistic approach to the success of each marketplace channel, from the marketing funnel to detail page CRO to brand building, and will work seamlessly with larger client teams to align marketplace strategy with overall ecomm strategy. The Marketplace Advertising Strategist will need an ambitious and relentless mindset to balance fast-paced client delivery responsibilities with internal department development - helping to advance knowledge, efficiency, and effectiveness across the team, maintaining a “we” vs. “me” attitude.

*This is a remote opportunity open to anyone legally eligible to work in the U.S.

Responsibilities

  • Have a growth mindset with a winning attitude, problem-solving abilities, and ambition to learn
  • Analyze data within Amazon Seller Central, Vendor Central, and Amazon Advertising Console to help initiate new strategies for existing and new clients
  • Implement, measure, and refine different paid strategies based on unique client situations and goals.
  • Client facing responsibilities including strategy review, reporting, etc via email and phone
  • Work with the team to develop & standardize the department’s current set of account management best practices & tools as they relate to the Amazon department: including performance indicators, escalation management, reporting, and more.
  • Consistent approachable, can-do attitude that lifts overall office morale
  • Research and stay up-to-date on the latest trends & technologies as it relates to the digital landscape, Amazon, or marketplace platforms as a whole and the execution/ adoption of your findings.
  • Consistently drive efficiencies within the Amazon department
  • Other applicable duties, as assigned

Requirements

  • Proficient in PPC and programmatic/display advertising strategy & measurement
  • Knowledge of Amazon Seller Central and Vendor Central
  • Knowledge of Amazon Sponsored Ads and Amazon DSP
  • Excellent communication skills
  • Ability & ambition to thrive in a fast-paced agency environment
  • Strong client skills and account management experience a plus
  • Google suite proficiency
  • Excel proficiency
  • 2-4+ years of digital advertising experience

Benefits & Perks:

  • Robust Medical, Dental, Vision insurance plans with significant employer contribution towards employee monthly premium
  • Employer sponsored life insurance, short- and long-term disability coverage
  • 401k plan with up to 4% employer match after 6 months of service
  • Unlimited PTO
  • Employee assistance program
  • Monthly & quarterly team bonding activities
  • Commission and bonus opportunities each month/quarter
  • Flexible Return to Work options post-pandemic