Food & Beverage Senior Marketing Manager - Maryland

Position Summary

Translate business goals into marketing strategies and objectives that facilitate overall business growth including creating and implementing innovative and effective sales and marketing programs to drive traffic and increase sales.

Responsibilities

Core Service Standards

CLEAN: Must make the property shine and look impeccable while maintaining a neat CLEAN and crisp personal appearance

SAFE: Must make guests feel SAFE and comfortable through creating a worry free, carefree experience.

FAST: Provide FAST and efficient service with accuracy. Meet service time requirements and anticipate guest needs.

FRIENDLY: Greet each guest with FRIENDLY welcomes, making eye contact and smiling. Use H.E.A.R.T. steps to ease guest concerns. Say thank you to departing guests.

FUN: Work passionately as a team to create a FUN experience both for everyone who works and plays here

Specific Responsibilities And Duties

• Manage day-to-day activities of the sales strategy in the categories of promotion, engagement and conversion.
• Oversee all Sales & Marketing Managers.
• Book, plan and confirm happy hour and promotional parties.
• Book, plan and manage private events and corporate functions of 50 people or less.
• Work with the General Managers and Director of Marketing on strategies and initiatives that drive sales.
• Lead the District and its venues’ guerilla and field marketing activities and promotions including office, hotel, convention, and other outreach programs.
• Work with the Marketing team and manage staff to drive data collection through online sweepstakes and contests, onsite and offsite.
• Execute SMS promotional campaigns that drive traffic to the venues during set off days and hours.
• Send follow ups and confirmation emails to guests.
• Submit weekly sales sheets reports.
• Create external marketing partnerships; build relationships with key players in the market.
• Communicate and train staff on sales initiatives and promotional outings to ensure their participation.
• Create, manage and execute venues’ organic social media content.
• Work with Content Captains weekly to ensure we’re getting engaging content that’s on brand.
• Responsible for responding to comments and online reviews.
• Manage community and influencer marketing programs.
  
  
  

Qualifications

Job Requirements (skills, knowledge, and abilities)

• Exceptional communicator; you confidently engage at all levels and across multiple stakeholder groups and clients.
• Have excellent written and oral communication and are known for translating data into clear, easy-to-understand information useful for stakeholders and clients.
• Ability to work well under deadlines in a changing environment and perform multiple tasks effectively and concurrently, as well as strong attention to detail.
• Must speak fluent English; other languages preferred.
• Ability to travel to attend workshops, tradeshows, conventions, meetings, etc.
• May require a valid Driver’s License and drive to workshops, tradeshows, conventions, meetings, etc.
• May be required to work nights, weekends, and/or holidays.
• Must be able to work in smoke filled environments.
• Must be able to qualify for and maintain licensure as required by Maryland Lottery and Gaming Control Agency.
  
  

Educational Requirements

• Bachelor's Degree in marketing or related field or equivalent and 1 -3 years of experience in a hospitality or hotel sales and marketing setting with direct supervisory experience over a sales and/or marketing team.
  
  

Physical Requirements

• Frequently standing up or moving within and outside of the facility.
• Carrying or lifting items weighing up to 25 pounds.
  

Working Conditions

• 24/7 high energy casino with over 100,000 sq. ft of gaming and entertainment space and approximately 500 employees
• Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises.
• You may occasionally work in an environment where smoking is allowed.