Vice President, Lucasfilm Social And Digital

Job ID 794077BRLocation San Francisco, California, United States; Glendale, California, United StatesBusiness Disney Streaming ServicesDate posted Jun. 11, 2021

Job Summary:

The Walt Disney Company's Disney Media and Entertainment Distribution (DMED) is a new, global business segment for The Walt Disney Company with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly-evolving consumer habits. This position will drive the social media strategy for Lucasilm, a global leader in film, television and digital entertainment. In addition to its feature film and series production, the company's offerings include cutting-edge visual effects and audio post-production, digital animation, immersive storytelling, and the management of the global merchandising activities for its entertainment properties including the legendary STAR WARS and INDIANA JONES franchises.

The VP of Lucasfilm Social and Digital is responsible for creating and driving the digital strategy for the brands, franchises and businesses within Lucasfilm, Ltd. In this role, you will oversee a team of high-performing digital employees who cover social media, content programming, digital content creative, editorial strategy for the Star Wars and Lucasfilm channels. This role will enact a cohesive social media and digital communications strategy, to both keep core fandom engaged while also broadening the audience including multicultural segments. This strategy also needs to be authentic to the Lucasfilm brand, working across all divisions of the company to maximize synergy opportunities. This position will also work closely with Industrial Light & Magic, Skywalker Sound, ILMxLAB, Games, and Publishing on digital content strategies.

The ideal candidate will have a deep understanding of the Star Wars brand & Lucasfilm franchises and a deep knowledge of a digital ecosystem including social media from an audience, digital content, operational and diversity perspective. Oversight of programming and editorial for our website will also be included in this role. The person will need experience in representing and maintaining meaningful brands in the digital space while successfully collaborating with the many social and digital teams within The Walt Disney Company both in the U.S. and in territories around the world.

Responsibilities:

Oversee the planning, publishing and operational systems for Star Wars. Develop a social media strategy that keeps the Star Wars and Lucasfilm channels a fun and safe place for fans to engage. This constantly evolving strategy needs to speak to a multicultural audience and stay true to the Lucasfilm brand and values. Analyze key performance metrics regularly and make vital recommendations for constant improvement.

Work with the Studio to develop social strategies for new Lucasfilm projects and brands beyond Star Wars (e.g. Indiana Jones, Willow, Children of Blood & Bone, etc.) to reach a multicultural audience and bring in new fans.
Lead conversations with the leaders and partners across all Lucasfilm divisions (Publishing, Games, Film, Series, Animation, Immersive Entertainment, VFX, Sound, etc.) to strategize social media efforts, and build an overarching plan to meet business objectives.

Drive increasing traffic, as well as foster significant ways to convert users to the various businesses in the company (SVOD, Retail, Parks, etc.). Grow YOY earned media value and ensure the overall brand integrity and safety on these platforms from numerous stakeholders throughout the company.

Develop the overall digital content strategy for numerous social media platforms through a wide variety of analytics and insight reports. Oversee the day to day management of the Lucasfilm brands and franchises on YouTube and guide a consistent flow of content that results in high earned media value for the company.

Oversee our internal influencer marketing group who both create campaigns on behalf of the company, as well as work with our ad sales team on branded content. Increase earned media value for the company and aggressively manage down margins for ad sales.

Guide a small team who supports the social media teams in terms of “low touch” content (illustrations, design, motional graphic) as well as the web programming teams in terms of onsite creative (hero units, creative branding, etc.). Continue to create a high level of quality while managing the amount we need to spend externally on content.

Basic Qualifications:

• 10+ years of experience in the digital marketing space
• Experience running multiple teams consisting of various disciplines
• Highly competent in brand and franchise marketing and development
• Highly educated about the functionality of all applicable social and digital media platforms
• Practiced when it comes to owned web environments and systems
• Senior leadership experience in a highly matrixed global media organization
• Thorough understanding of the Star Wars brand
• Strategic and analytical mindset
• Established track record of optimizing digital marketing campaigns

About Disney Streaming Services:

Disney Streaming Services is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ premium sports streaming service; Disney+, the dedicated streaming home for entertainment from Disney, Pixar, Marvel, Star Wars, National Geographic and BAMTECH Media, a global leader in direct-to-consumer video streaming products and solutions. Our core mission is to deliver global audiences the freedom to access content on their terms across any connected device, time or location. We serve consumers by bringing the world’s most beloved characters, timeless stories, legendary athletes, and epic sporting events to global audiences through best-in-class direct-to-consumer video services. We strive daily to imaginatively challenge convention with innovative technology that gives consumers the freedom to access content on their terms across any connected device, time or location.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney DTC LLC, which is part of a business segment we call Disney Streaming Services.

Disney DTC LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.