Sr. Manager - Influencer Relationships

The Gig

Are you creative, are passionate about social media, and love driving results? Virgin Voyages is looking for a strong leader with demonstrated success in developing and driving an epically awesome Social Media program to join our shoreside crew! The Sr. Manager of Influencer Relationships will be expected to take the lead in building strong relationships with our deep roster of influencers from the macro to celebrity level. The ideal candidate lives and breathes influencer relations and has strong pre-existing relationships with influencers across travel, lifestyle, sport, music, wellness and celebrities. They will also identify emerging opportunities and trends in the space and evolve strategies and tactics to increase brand awareness and direct response efforts.

This role will work collaboratively with PR, Social Media, Events, and Brand Partnerships teams in order to help establish and articulate a clear vision for Virgin Voyages through the influencer and celeb landscape. This role will also own the influencer content ideation process, tapping into agency support when needed.

What You'll Be Up To

• Act as the main point of contact for our influencer roster -- including status calls, contracts & negotiations and in-person hostings
• Oversee planning and executing of influencer events that coordinate with branded initiatives and offer organic content opportunities
• Work to develop story ideas and collaborate with influencers and their teams to create “scroll-stopping” content to drive product awareness
• Collaborate with cross-functional teams to amplify influencer initiatives and integrate influencers into campaigns and events
• Manage agency relationships for content ideation, strategy and execution/production of influencer led content
• Analyze and report on the effectiveness and ROI of influencer marketing programs
• Determine appropriate KPIs and effectively manage budgets to meet and exceed campaign expectations
  

Superpowers Required

• Bachelor’s Degree
• 9+ years of experience managing large marketing programs, with 5+ years in influencer marketing programs with relationships across fashion, entertainment, sports, music, culture, lifestyle.
• Excellent communication skills required, verbal and written
• Experience and knowledge of mass and digital media and its workings
• Must be detailed oriented and have superior organizational skills
• Excellent powerpoint and presentation skills
• Experience building an influencer program from the ground up
• Must have adept knowledge of the influencer marketing landscape and associated social management tools as well as industry best practices
• Proven experience in using influencer marketing as a tactic to achieve brand awareness, reach all the way through to driving education, consideration and conversion
  

What Matters To Us

At Virgin, your personality matters as much as how good you are at what you do. We want you to bring it to our hangout spot and help make the place even better. So, we won’t be surprised to hear that when people talk about you they say you are clever, on top of it, able to think ahead, intuitive, passionate and someone people respect and enjoy working with because you make things happen.

Virgin Voyages is committed to being an Equal Opportunity Employer and encourages applications from qualified, eligible applicants regardless of their sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy and maternity. Our greatest strength comes from our ability to come together as unique individuals -- we seek to always embrace and celebrate our differences, providing an inclusive workplace environment that allows you to be your best self.