Creative Strategist

At MSL, we believe in the power of PR to grow business and build reputations. How? By influencing conversations, culture, choices, and change – and by recruiting passionate creators and storytellers obsessed with making an impact for our clients’ brands, products, and organizations. We believe in doing incredible work that makes our clients fall in love with us – and makes the competition jealous. We believe in responsibility and accountability to our clients – and to each other. We innovate relentlessly. We pursue big, bold ideas with passion and ferocity. Together, we’re on a journey to reimagine what PR can accomplish!

MSL is currently seeking a Creative Strategist for our P&G practice in our New York office. As an integral member of our team, this person should have experience in creative ideation related to PR and influencer marketing programs.

Part of our Creative Center of Excellence (CoE), the P&G Creative Strategist will be a catalyst: responsible for elevating the creativity across our P&G portfolio. This individual will supercharge the creative process and help evolve concepts from idea to execution, with a focus on new & innovative tactics that bring ideas to life in the earned and influencer space.

If you thrive in a fast-paced environment and are excited to drive creative thinking for campaigns and influence, we want you on the team. You should have a pulse on what is happening in culture and a desire to influence conversations that lead to behavior change. We offer a collaborative and creative environment that celebrates innovation and pushing yourself and our clients out of their comfort zones.

Responsibilities:

• Elevate creative ideation, increase cadence of ideas, and evangelize a ‘creativity-first’ approach among employees at all levels
• Concept, plan, and support creative execution of innovative, creative work that will run the gamut from big idea to tactical thinking to real-time ideas that will propel brands in culture and conversation today based on pop culture, trendspotting, social conversation, etc.
• Conduct new and leverage existing research to develop insights that will drive strategic creative programming; working closely with Strategy CoE (where appropriate) to finalize strategic vision/framework
• Lead brainstorm sessions for new and current client opportunities, crafting creative briefs, vetting ideas, and leading development into actionable concepts
• Report creative work to Creative CoE to vet, develop, and refine ideas as well as collaborate on addressing business or creative challenges
• Work with earned media and digital/influencer teams to develop holistic creative executions
• Create and confidently present impactful ‘proof of concept’ presentations for internal teams and clients, working with in-house and freelance design team to produce supporting visuals and/or presentation design.

Requirements/Skills:

• Creative thinker with a pulse on what’s happening in culture; shares a passion for bringing forward-looking ideas to the team and client
• Problem solver and critical thinker; demonstrate creativity and analytical thinking leveraging data and insights to inform work
• Understanding of social platforms, trends, influencers
• Self-starter who can spearhead and manage a creative project from start to completion
• Experience working in tandem with other creative agencies to develop integrated concepts
• Strong verbal communication and written communications skills as well as an ability to develop and present compelling client proposals
• Experience in Public Relations or related marketing industry, working on CPG products, consumer health, personal care and sustainability a plus