Brand Marketing Manager

Description

Jellysmack is the global creator company that detects and develops the world's most talented video creators on social media. We're an optimistic crew who naturally goes the extra mile, has a glass-half-full mindset, and sees challenges as opportunities. We look for positive people who think outside the box, are inventive, bold, lead change, and believe that teamwork matters.

The Role

As the Brand Marketing Manager at Jellysmack you’ll be responsible for helping to implement the strategic vision of Jellysmack’s brand positioning across all internal and external-facing materials, as well as helping to execute all aspects of the marketing plan including brand advertising/media, sponsorships, event marketing, experiential campaigns, and public relations efforts. You will also play a key role in executing and fulfilling the company’s Creator Gifting program to recognize creators for accomplishing key growth objectives and celebrating their biggest life milestones (e.g., hitting 1MM followers, celebrating their Jellysmack anniversary, congratulating them on their engagement, etc.)

You will work cross-functionally with key stakeholders of the organization including, but not limited to, Creative Services, Creator Partnerships, Creator Success, Performance Marketing, Human Resources, Data/Analytics, Acquisition Media, Product Development, Operations, and our internal IT teams. You’ll also be tasked with fostering strong relationships across the organization to steward your programs through to completion. Further, you will play a key role in managing external agencies for design, copywriting, production, and other services.

This candidate must be an exceptionally strong communicator who forges relationships easily and has great attention to detail. This is an excellent opportunity for a dynamic self-starter with high operational know-how and an entrepreneurial itch to make a big impact in a growing organization.

Requirements

The Responsibilities

The Manager of Brand Marketing will be responsible for driving topline brand awareness, supporting creator retention, and engendering overall brand loyalty and affinity through direct and co-branded marketing campaigns. Given the strategic nature of this role, qualified candidates must have both strong qualitative and quantitative skills. Core responsibilities include:

• Communicate details/timing about all planned U.S. marketing initiatives to cross-functional teams for visibility and ensure that marketing news is disseminated to employees, partners, and across social media where applicable.
• Serve as the team’s liaison to the company’s social media, HR and data teams to ensure consistent messaging and communication surrounding U.S. marketing initiatives.
• Implement the company’s worldwide Creator gifting program to recognize creators for accomplishing key growth objectives -- helping to select gift ideas, manage gifting inventory/production, and coordinate all aspects of gift fulfilment, delivery and replenishment.
  • Develop a system to identify and monitor global creator milestones.
  • Manage the budget for the Creator Gifting initiative.
  • Partner with global Creator teams on new signings and gifting needs.
  • Provide the business with status updates on the success of the program.
• Support cross-functional teams and human resources in the sourcing of and management of all promotional giveaways, merch and other branded-items.
• Drive the implementation of all sponsorship and media campaigns by ensuring all marketing assets (images, logos, photos, copy, credits, taglines, ad units, videos, etc.) are developed and provided to partners in a timely manner to meet campaign deadlines. Develop asset management solutions for easy access and organization.
• Help inform our editorial content calendar by gathering and formulating key insights to shape PR stories. Assist in the drafting of press releases and compiling supporting data/information.
• Partner with Marketing leadership to craft presentation materials, pitch decks and other collateral.
• Support the team in the development of all brand and company marketing events including creator conferences, panel sessions, tradeshows, experiential activations, online conferences, and parties.
  

The Qualifications

The right person for this role is an experienced brand marketer and self-starter, who is eager to learn and well-versed in the creator economy, influencer marketing, entertainment, digital media, social media, and pop-culture.

• Bachelor’s degree
• 5+ years overall experience, with 2+ years in a media/technology/entertainment role
• Experienced in navigating cross-functional relationships within and outside an organization.
• Exceptional communication and organizational skills and is able to work with creative personalities, talent, managers, agencies, brands, studios, vendors, and internal departments to realize their objectives.
• Understands the importance of brand integrity and brand image.
• Strong ability to prioritize, identify problems, devise solutions, disseminate information to relevant stakeholders, and bring about timely resolution.
• Able to cope with job pressure and ambiguity, and comfortable operating against rigorous deadlines.
• Enjoy and thrive in a dynamic, fast-paced, and entrepreneurial work environment.
• Exceptional team and interpersonal skills.
• Has strong multi-tasking skills.
• Is excited by the opportunity to work with cross-functional teams and vendors around the world, on different time zones.
  

Benefits

The Location

Jellysmack believes in a flexible work environment in which anyone can work from anywhere. This is why we’ve implemented our flexible location philosophy, meaning you get the best of both worlds: you can choose to work from home and /or from our offices in Paris, New York, Los Angeles and Corti.

In order to make sure you get the best working environment, you will get a $300 / EUR 250 allowance to get set up!

The Perks

• Early Summer release Fridays
• Paid volunteering: 1 day dedicated to supporting a cause of your choice
• Company sponsored wellness programs and events
• Competitive Healthcare coverage
• 401K match
  

The Difference

Our commitment to diversity and inclusion at Jellysmack, we believe that the best ideas come from the diverse cultures of our team members. Our commitment to inclusion across race, gender, age, religion, identity, and experience drives us forward every day. Creating a work culture that is safe and comfortable for our people to flourish is our main focus.

The Company

Jellysmack’s story started in 2016, and since then, our unrivaled platform optimizes and distributes video content across social media platforms and allows creators to reach genuine new fans with zero effort. We are the only company building the hyper-engaged communities that every creator dreams of because, first and foremost, we are creators too.

Creatives ourselves, we’re home to over 250 influential creators, including Derek Deso, Karina Garcia, Brad Mondo, MrBeast, Bailey Sarian, Patrick Starrr, and PewDiePie. Jellysmack optimizes, operates, and distributes creator-made video content to Facebook, Instagram, Snapchat, TikTok, Twitter, and YouTube. The company’s creator strategy builds upon its success in scaling its own original content channels in beauty (Beauty Studio), soccer (Oh My Goal), gaming (Gamology), and more.

Through the power of our data, we maximize reach and revenue so our creators stay focused on their passion—creating the best content for their global fan bases. We turn that passion into a brand and that brand into an empire.

Ready to be part of a great human adventure? We’re dedicated to making the best working environment possible for our people. All you have to do is apply; we are ready to let you show off your talent!