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Posted July 27, 2021
National Football League (NFL)

Director, Marketing, Gaming

National Football League (NFL)
Culver City, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Summary/Objective

The NFL is embarking on a new frontier in the sports world. The explosion of gaming – free to play, legalized sports betting, content, etc. – represents a significant fan engagement opportunity for the NFL moving forward. Our fans will engage in all aspects of the gaming landscape and the Director of Marketing will have a chance to shape the NFL’s strategy and outreach. Building a Go-To-Market strategy for our responsible gambling campaign, working with partners on growing the free-to-play game space, and launching new digital products are just some of the exciting aspects of this role. Working cross-functionally and collaboratively, this person will partner across virtually all business divisions within the NFL including; strategy, business development, social responsibility, product, PR, media planning, compliance and all other marketing functions.

The ideal candidate will have significant experience in every facet of consumer facing marketing from research to strategy to creative to in-market performance marketing.

Responsibilities

  • Run a cross-functional and collaborative briefing, execution and measurement process across internal and external teams, crafting and leading effective strategies and integrated plans designed to meet/exceed goals
  • Directly responsible for the planning of global strategic key cross-organizational initiatives, long-term planning, and marketing campaigns in the legalized sports betting category (e.g. Responsible Gambling and Free to-Play games)
  • Support all key partnerships including casino, sports betting, gaming, and sports data
  • Set strategy and oversee brand positioning within all categories related to legalized sports betting
  • Lead the creation of marketing and promotional materials to drive awareness for Responsible Gambling, drive consumption and fan engagement for Free To-Play games.
  • Support the development of integrated marketing plans across paid, owned, earned and partner media
  • Work closely with Social/Influencer Marketing teams to ensure the holistic integration of NFL brand strategies
  • Manage internal and external partner relationships from all phases of planning to post-campaign reporting
  • Analyze multiple data sources to support, implement with internal teams and Media agencies by leading ongoing campaign optimization
  • Lead brand performance reporting and appropriate brand dashboards that present insights across multiple levels and layers of critical information
  • Work alongside affiliate, sponsorship, strategy, and other groups to create marketing support and opportunities

Preferred Education and Experience

  • 8-10 Years of world class consumer brand marketing experience with a successful track record
  • Experience in building brand, cause, sports, and/or entertainment marketing
  • Exceptional communication skills (Oral and Written). With strong ability to build Keynote and/or Powerpoint presentations to introduce concepts and brand strategic direction
  • Demonstrated ability to effectively interface with senior management. Experience with marketing-related public speaking engagements a plus.
  • Strong Leadership Skills; demonstrated ability to influence and engage across a cross-section of a dynamic organization
  • Strong Strategic Ability, Analytical Skills, and Bias for Action
  • BA/BS from top undergraduate university with degree in marketing, communications, or related field; MBA or commensurate preferred.
  • A sports fan in general, and more specifically an NFL fan.
  • Winning Attitude, Competitive, Team-Oriented, Passionate, Creative, Energetic, Flexible and Collaborative

Travel

  • Light travel required

Expected Hours of Work

  • NFL employees are required to work 40 hours per week. FLSA exempt.
  • The NFL places a priority on having an in-person workplace, which enables us to more effectively collaborate, connect and build a workplace culture that will drive our continued success. We remain steadfast in our belief that working together as a team, in our physical office spaces, is critical to the successful execution of our season. For those reasons, we expect employees to work from an NFL office five days a week, except in limited circumstances permitted by NFL policy.
  • The NFL is committed to building a diverse, equitable and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, or local law.