Athlete Marketing Specialist

Job Title:

Athlete Marketing Specialist

Reports to:

Influencer + Partnerships Manager, Sr. Experiential Marketing Manager Position breakdown (70% athlete marketing 30% Experiential)

Brand Overview:

Vuori makes premium performance apparel inspired by the active Coastal California lifestyle; an integration of fitness, surf, sport, and art. Breaking down the boundaries of traditional activewear, we are a new perspective on performance apparel. Vuori makes premium performance apparel inspired by the active Coastal California lifestyle; an integration of fitness, surf, sport, and art. Breaking down the boundaries of traditional activewear, we are a new perspective on performance apparel.

Role Overview:

This position is instrumental in supporting both our influencer and partnership programs as well as our experiential marketing team. This will consist of discovering athletes across various markets that we can bring into our influencer program, create strategies as to how we can partner with them across the various channels in the business including actv club, community activations, blog content development, digital advertising, and product feedback. This position will also consist of assisting and executing events and experiences through retail and whole channels, tradeshow support and management of promotional and marketing materials.

Responsibilities include but are not limited to:

Athlete Influencer Marketing:

● Reaching out to new athletes across various markets for gifting and/or a la carte content opportunities, establishing new relationships.

○ NCAA

○ Rookie

○ Seasoned

● Assist in the development of an athlete communication and activation strategy through above relationship tiers.

● Ensure that all athletes are getting into the V1 Community Program

● Discover new athletes and established athletes as a potential collaborator.

● Responsible for the product gifting process from start to finish (placing orders in Full Circle, personalization, packing and shipping product in branded boxes and tracking progress in Asana and Lefty.

● Develop athlete specific campaigns.

● Monitor posting status of athletes with tracking tools.

● Assist with retail store opening events

● Assist with influencer events.

● Activate with local fitness studios for class takeovers.

Experiential Marketing:

Manage Promo + Marketing Material Inventory.

In Stock. Up to date count. Notify Manager when getting low.

Keep count of POP Images, Wood Blocks, V1’s.

Stickers, Trucker Hats, Totes, etc.

Retail Tables, Z-Racks, Mannequins, etc.

Manage Storage Inventory Google Sheet.

Trade Shows

Travel to tradeshows to assist with setup and breakdown.

Visit local Wholesale Partners for clinics.

Procure last minute items for the booth.

Events and Experiences

Create Investment in Happiness Van Tour.

Establish events best practices.

Activate both local and national events.

Create event roadmap by category. Yoga, Run, Outdoor, Climb, etc.

Activate with area fitness studios for class takeovers small town festivals.

Requirements:

● 2+ years of experience in athlete and/or experiential marketing required.

● Basic knowledge of project management and reporting tools preferred.

●Ability to prioritize multiple tasks in a fast-paced environment.

● Ability to quickly learn new procedures and processes.

● Strong organizational skills and follow through skills.

● Excellent communication and interpersonal skills.

● High level of ownership, accountability and initiative/