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Posted July 27, 2021
Dig

Social Media & PR Manager

Dig
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

ABOUT THE ROLE:

DIG is seeking a Manager of Social Media & PR to engage our community and build our brand across all channels. You’ll lead the social strategy for the DIG brand, create seasonal programs and develop a genuine, everyday connection with our customers. You’re a collaborative marketer who can partner across the company to drive business goals, create insights to understand impact and work hand-in-hand with our Creative team to create content. Our ideal candidate lives and breathes social media and knows how to use it to find new customers, build community, and bring to life beautiful content stories. Your toolbox also includes an understanding of influencer marketing, content development tools, and the power of earned media(PR).

At DIG, we’re rebuilding the food system. You can help us do it.

YOU WILL:

  • Partner with the Director of Marketing to bring to life our marketing vision and GTM strategy on social media.
  • Manage day-to-day community management on our social media channels – develop the strategy, creatively update the channels, create moments of interaction, and maintain general response.
  • Grow audience and engagement on organic channels.
  • Bring fresh ideas and creative thinking to the team to support seasonal campaigns and evergreen content.
  • Support production of social content development and commissioning through influencers and UGC from the community.
  • Engage daily with social customer care inquiries – escalating scenarios to appropriate parties for resolution.
  • Oversee and maintain brand tone and messaging across key channels.
  • Get to know, lift up, and engage with our community.
  • Run point with our PR agency - working hand-in-hand on strategy, messaging, placements and partnerships.
  • Stay informed on the constantly changing landscape of social media, spotting industry and cultural trends, best practices and emerging technology.
  • Support PR, store launches, events and collaborations.
  • Partner with other DIG team members and partners to ensure alignment of communications.
  • Measure, report and optimize based on business and brand objectives.
  • Actively monitor campaigns and take initiative on live insights to ensure we are acting quickly and making necessary adjustments on each channel.

YOU HAVE:

  • 4+ years of experience as a social media manager or in a similar role.
  • Fluency in social media platforms, rules, and measurement.
  • A constant pulse on new social media tools, changes to the social media landscape, creative best practices and how other organizations and companies in our category are activating them.
  • The demonstrated ability in briefing influencers, ambassadors and / or content creators.
  • Excellent writing skills.
  • Strong communication skills and the ability to adapt in a changing environment.
  • Production Savvy -you understand how to source UGC content and tap into platforms like CANVA.
  • Experience and openness to creating consumer-facing content (e.g., hosting IG Lives, Tik Tok videos, IG Stories, IGTV, etc.) on behalf of a brand.
  • An outstanding attention to detail and meticulous organizational skills.
  • Knowledge of PR strategy and the role of editorial placements in driving brand and growth strategy.
  • An entrepreneurial spirit - you don’t mind rolling up your sleeves and getting scrappy.
  • A strong passion for the food and beverage and/or hospitality industry.
  • Curiosity about the world, food and people.

WORK PERKS: Aside from your the standard job description fare (competitive salary, medical, dental, vision) we also offer:

  • Company laptop
  • Flexible vacation time
  • Phone reimbursement
  • Bonus potential
  • Commuter benefits
  • Complimentary DIG lunch everyday

ABOUT US:

At Dig Food Group, we’re building a better food system for everyone by sourcing, cooking and serving delicious food everyday. Nine years in, we’ve grown to more than 30 fast-casual Dig restaurants, opened our first full-service restaurant, 232 Bleecker, partnered with 130 farms including our own Dig Acres, and taught thousands of people how to cook (really cook) in our kitchens.

To do this, we’ve built direct and real relationships with farmers. We don’t just name check them on our menus -- we’re true partners in their businesses. We focus on farmers who are independent, first-timers, women, immigrants, LGBTQ and people of color. These relationships allow us to get the best ingredients all year round and change our menu based on what is growing in the fields.

Each restaurant is run by a chef and all our food is cooked on site. There are no microwaves, can openers or freezers, just an entire culinary team at every location, cooking vegetables all day. This requires training a whole generation of chefs and cooks from the ground up, including many who have never worked in a restaurant before. Knife skills are life skills.

We’re not here to disrupt anything or become a platform. We run our business on good food and great people. From sourcing to serving, our mission is to create a better food system for everyone. That means a world where farmers can make a living growing food, anyone can learn to cook, and we can all eat well, together.

DIG believes in the power of a shared table to bring people together as we are committed to building a culturally inclusive team. Diverse candidates encouraged to apply.