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Posted July 28, 2021
Tradeswell

Growth Hacker

Tradeswell
Baltimore, MD, USA ⚠ [Archived] No Longer Accepting Applicants

About Tradeswell:
Tradeswell is an e-commerce platform that uses AI to help brands win in all online marketplaces and e-commerce storefronts from Amazon and Walmart to Shopify and Facebook. The AI-powered platform reveals sales and inventory insights and automates advertising decisions while protecting and optimizing against net profit margin. Our team is on a mission to democratize intelligence so brands - emerging and established alike - have the tools they need to sell on any digital platform and accelerate growth and market ownership.

The Opportunity:

We are seeking a Growth Hacker, an energetic go-getter who can evangelize Tradeswell and support the achievement of aggressive launch goals for this fast paced, disrupter startup on a mission to modernize e-commerce operations for brands. We admit that Growth Hacking is often over-used yet here at Tradeswell, we are committed to finding the right person and giving them the support and space to make growth magic happen. The Growth Hacker will be responsible for delivering effective marketing campaigns that drive the adoption and monetization of the Tradeswell platform. Reporting to the Director of Marketing, this is a cross-functional role that works closely with product, sales and customer success to conceptualize and launch campaigns that increase platform usage, site traffic and revenue.

If you prefer a steady, highly defined environment, then Tradeswell is not for you. If you're excited about working in a results-driven culture with a desire to disrupt an industry (and having a good time while doing so!), then Tradeswell might be just right.

What you will do:

  • Brainstorm and design out-of-the-box experiments to target, deliver and monitor marketing campaigns that drive direct revenue impact
  • Develop and implement front-end web code where appropriate to launch interactive tools and apps benefiting the marketing team's goals
  • Experiment with high-impact, low-cost initiatives that fall outside the standardized methods typically used by traditional marketers with objective of customer acquisition and retention
  • Design, execute and refine lead generation campaigns through various digital marketing channels (paid social and search, video, audio, etc.)
  • Simplify processes and unlock complicated blockers that prevent traditional marketers from achieving a repeatable trifecta of scale, efficiency and effectiveness
  • Analyze and optimize on lower-funnel metrics to ensure campaign ROI improves as it scales
  • Develop original, innovative content and strategies to improve SEO and increase brand awareness
  • Create viral growth through referral / influencer marketing and other growth hacking techniques
  • Consistently analyze and refine campaigns to drive revenue, uncover insights and consumer trends across the entire marketing funnel
  • Test methods strategically, producing a set hypothesis, metrics to test and report quantitatively

Qualifications

  • 5+ years growth hacking experience in an ambitious fast-growth culture, with foundational strength in B2B SaaS marketing
  • A hacker's mentality full of creativity and curiosity, open-minded, data-driven and willing to test new approaches and do so with scrappiness, speed, attention to detail, and a constant eye on results
  • Positive, pragmatic, adaptable, driven by operational excellence and achievement of targets
  • Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
  • Proficient in using email creation and distribution platforms, plus managing and tracking effectiveness of campaigns via Google Analytics and/or Tableau
  • Experience in managing digital marketing at scale across paid and performance channels (inc. PPC, Google, Facebook, emerging social, etc.)
  • Data-driven B2B marketing background with a proven track record in helping a company scale their customer base
  • SaaS Startup experience a significant plus; e-commerce / product marketing experience also a plus

Working and thriving

We want people to thrive at Tradeswell - we believe you do your best work when you feel your best. Learn more about values and benefits at Tradeswell.

Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of Tradeswell are considered property of Tradeswell and are not subject to payment of agency fees.