Account Executive Social Media
Digital Account Executive
At KCSA Strategic Communications, we deliver high-impact corporate visibility that supports sales, attracts capital, builds shareholder value and communicates to current and potential employees.
We’re looking for a Social Media Account Executive to join KCSA’s growing digital team!
Job Summary:
The right candidate for this role will exhibit strong writing skills with the ability to draft concise and engaging content for different platforms, along with a passion for staying in-the-know on the latest social media trends. Responsibilities will include overseeing and managing daily social initiatives across multiple accounts.
Social Copywriting
- Write concise, engaging, original copy for social media platforms
- Oversee tone, language and assets of social campaigns
- Own the entire content development process, ensuring that deadlines are met and content goes through the proper editing and approval process
- Design experience is a plus but not mandatory
Community Management
- Serve as a community management lead to oversee client channels daily, including publishing posts and monitoring for engagements
- Deep understanding of social media platforms and staying up to date on trending topics
- Use social listening tools to identify social conversation trends and engagement opportunities
Analytics Reporting
- Compile analytical reports to provide an overview of social media performance and identify insights to inform ongoing content optimizations
- Some experience with using social analytics tools for Facebook, Twitter, Instagram and LinkedIn
- Google Analytics experience is a plus
Paid Social
- Basic understanding of running paid social campaigns on Twitter, Facebook, Instagram and LinkedIn
- Experience with Google AdWords, search engine optimization and influencer marketing is a plus
Account Support
- Day-to-day communications between client and team
- Help plan and coordinate traditional and social media outreach programs and aid in new business process including idea contribution, research and proposal preparation
- Consistently produce high quality internal and external communications content such as strategy presentations and POV documents
Qualifications and Skills:
- At least 2 years of relevant experience in digital/social media, public relations and/or related fields including research, advertising, management consulting, media and publishing
- Possesses strong research and writing skills
- Exhibits a collaborative, hard-working team spirit
- Demonstrates a proven ability to effectively manage several tasks at once in a multi-faceted environment
- Is responsible, highly organized and able to track and meet deadlines consistently
