Influencer Marketing Manager

The Influencer Marketing Manager will play a vital role in helping to continue the momentum of the Crocs influencer and ambassador strategy, while also identifying and creating new opportunities. With the great momentum around the brand, this role will ensure that Crocs maintains an innovative approach, and leadership position, in the influencer marketing space. In this role, the individual will be responsible for creating an annual influencer and ambassador strategy that will impact the global approach to how, and when, Crocs partners with influencers. On a daily basis, this role will lead in identifying the right partners for specific product, and brand, moments, as well as handling contract negotiations. This role will be located in Broomfield, CO and report directory to the Director Global Brand Digital Media.

Primary Job Duties

• Work with the Associate Influencer Specialist to evaluate and evolve our Global Influencer Strategy
• Push Crocs to be an innovative space in this key strategy point for the brand, while ensuring we are at the forefront of new ideas and innovation in this space.
• Partner with our GTM teams around the globe to identify the right influencer partners for each project, and ensure we have relevant content.
• Continue to build out an always-on influencer strategy that gives Crocs consistent momentum and content around the biggest brand initiatives each year.
• Manage the annual influencer budget from a global perspective, while serving as an eye for authentic influencer partners being presented by our regional partners.
• Handle the influencer and agent relationship throughout the process, from initial concept, to final contract signing and content delivery.
  

Minimum Education

Job Requirements:

• BA or BS in marketing or related field.
  

Minimum Experience

• 5 Years Of Influencer Marketing Experience
• 3-5 years of working directly with celebrities, athletes and other potential key influencer partners
  

Knowledge, Skills & Abilities

• Extensive experience working in the influencer and ambassador space
• Understanding of how to align brand vision with an influencer strategy
• Relationships and partnerships within the music/athletics/entertainment field
• Experience negotiating contracts and working against a significant annual budget
• Comfortable executing a global brand vision and being tied into key names and faces from Europe and Asia.
• Demonstrated experience leading new innovation and through in the influencer space.
• Prior experience of managing a team and aligning strategy and roles and responsibilities
  

Geographic Scope

Key Relationships:

All Regions

Decision Making

Level 3

• Comparison and evaluation of possible courses of action and making decisions after various possibilities have been considered.
• This role will help evolve and grow our influencer strategy
  

Crocs is an Equal Opportunity Employer committed to a diverse and inclusive work environment.

Title: Integrated Marketing Manager

Job Level: Manager level Professional Individual Contributor

Career Level: CL6

Salary Range: $94,600 - $141,800

Workplace Persona: Collaborator

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.