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Posted July 30, 2021
Frederator Networks, Inc.

Senior Manager, Influencer Marketing & Brand Partnerships

Frederator Networks, Inc.
New York City, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Frederator Digital programs many online channels including Channel Frederator, Get in the Robot, and The Leaderboard, as well as manages the Channel Frederator Network, a YouTube-based animation, gaming, and Geek-culture multi-channel network

Frederator Digital is seeking an accomplished senior professional in the influencer marketing and brand partnerships space. This individual will report directly to the GM of Frederator Digital and work closely with the Influencer Marketing Manager to help brands with storytelling through our roster of talent, and partnering Frederator Digital with like-minded brands to show the online-media/digital world something that it never thought it needed! The ideal candidate will have their finger on the pulse when it comes to the entertainment, gaming, art, and tech spaces. The ideal candidate would also be competitive, a direct communicator, a hero/leader, and will always try to push themselves and their team to go above and beyond. This position plays an integral role in the building of the department from the ground up, carving out new goals to reach, and fostering creators & brands that fit Frederator Digital’s identity and objectives.

Responsibilities

  • Advise CFN(Channel Frederator Network) members on short and long-term strategy, set goals, manage expectations, set timelines, and manage deliverables.
  • Develop influencer marketing strategies for social media platforms for consumer, food and beverage, fitness and wellness, art/animation, lifestyle, gaming, and technology brands.
  • Analyze, measure, report on influencer performance, provide data-driven guidance on audience and content metrics
  • Research, influencer identification, and outreach.
  • Develop targets and leverage tools to build a pipeline of new influencers and cultivate the current community of influencers.
  • Foster existing and maintain high-touch relationships with CFN influencers to secure consistent, on-brand messaging
  • Remain abreast of the changing social, digital, and cultural landscape – execute influencer campaigns across online and social media platforms (e.g., TikTok, Instagram, Facebook, YouTube, Twitch)
  • Identify, prioritize, and secure business opportunities for Frederator Digital and CFN members
  • Drive revenue for Frederator Digital by seeking partnerships with various direct clients and agencies.
  • Liaise with teams on structuring and executing operational and strategic initiatives.
  • Participate in new business meetings, draft proposals, and pitch alongside senior leadership.
  • Update clients on Frederator Digital developments and opportunities
  • Manage and mentor team members ensuring they kick more butt.

Requirements

  • 4-5 years digital and influencer marketing experience
  • At least 2 years of team management experience
  • Knowledge of the animation, gaming, and creative/tech space
  • Passionate about storytelling
  • Creative, outside-the-box thinker and strategist
  • Passion for the online-media/digital space, and up for the challenge of building something from the bottom up
  • Proven track record of reaching and exceeding revenue goals.
  • Excellent communication and presentation skills
  • Design and presentation abilities (PowerPoint, Keynote, and Adobe Suite)
  • Expertise with G/Microsoft Suite
  • Operating systems: Mac OS X

Bonus

  • Already has a rolodex of brands to connect with
  • Enjoys animation, gaming, and any creative/nerd space
  • Believes in the power of social video/media
  • Understands that they work for the people they manage as well

Perks

  • Health, dental and vision benefits, 401(k)
  • Both paid maternity time and paid paternity time
  • Casual dress code, cosplay?

Frederator Networks is an Equal Opportunity Employer, which means we will not discriminate against any individual based on race, color, sex, national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any factors prohibited by applicable law. This policy applies to every aspect of employment at Frederator Netflix, including recruitment, hiring, training, advancement, and termination. We celebrate diversity and are committed to creating an inclusive environment for all employees and partners.