Influencer Marketing Associate
Description
Who We Are - MANSCAPED™ is a fast-growing consumer brand specializing in men’s personal care products. The category creator of male below-the-waist grooming and hygiene, MANSCAPED designs and distributes premium tools, formulations, and accessories that offer an elevated grooming routine. MANSCAPED operates as a truly global omni-channel company. The direct-to-consumer brand offers shopping experiences at manscaped.com, on select international Amazon marketplaces, and in-store at retail giants like Target and Best Buy. MANSCAPED ships to more than 30 countries worldwide, spanning the United States, Canada, Australia, New Zealand, the United Kingdom, the European Union, Norway, and Switzerland, with additional expansion on the horizon.
Who We're Looking For - MANSCAPED™ is seeking a motivated Influencer Marketing Associate to join our Marketing team. This role requires experience prospecting outreach targets, building external relationships, and ensuring influencer deliverables are achieved.
Responsibilities
- Research new influencer marketing opportunities on social media channels by using tools like UpFluence and CreatorIQ
- Effectively prospect targets identified by key demographic and audience segment criteria
- Send high volume of outbound emails to establish first contact with influencers and/or agencies
- Engage in advanced levels of negotiation and budget management to manage influencer/agency partnerships
- Onboard influencers with unique tracking process, and document accordingly
- Build and maintain your own dedicated influencer marketing roster and book of business
- Understand performance metrics and isolate what’s working
- Assist in daily, weekly, monthly, quarterly, and annual reporting
- Assist internal workflow and communication necessary to execute influencer marketing deliverables
- Ensure influencer marketing roster curates value and drives high ROI
- Other duties as needed
Qualifications
- 2-3 years of digital marketing experience
- This person must naturally love influencer and/or podcast marketing
- Previous digital agency experience with a proven track record of success is highly desirable
- Sports knowledge is a major plus
- Public Relations (PR) experience a plus
- Basic understanding of Google Analytics and KPI metrics
- Comfortable writing and sending high volume outbound emails per day
- Excels at researching and outreach techniques to secure relationships
- Able to negotiate campaign costs and deliverables
- Highly motivated individual with a “grinder” mentality in terms of commitment
- Resourceful by nature
Compensation
- $24 - $26/hr
Keys To Success
As a member of the Marketing team, success will be measured based on the below:
- Doing Your Job: Setting and meeting appropriate goals that ladder up to the long-term Company vision and the short-term Company targets. You are expected to align on these goals with your manager, and then deliver on them.
- Doing Your Job, the Right Way: At MANSCAPED™, we strive to be ideal team players. That means striving to live up to the Humble, Hard Working & Smart framework.
- Engaging (in both directions) with Radical Candor in a way that seeks to improve the performance of yourself and the team around you.
