Social Media Manager

The Social Media Manager is a seasoned and passionate customer-focused and data-driven social media marketer. This role is responsible for leading the MSC Cruises USA B2C and B2B social media strategy, with close alignment from corporate and the PR team. The Social Media Manager will cultivate, engage and grow the social media community across various owned properties, and develop KPIs that measure social media performance. You will develop and publish ongoing social media content, blog content, and influencer marketing programs to support business and marketing objectives and will develop ongoing reporting and analytics based on native social media platforms and social media listening tools. This role will work closely with the Social Media Corporate team in Geneva, as well as with the US marketing and PR teams.

Maintain monthly social media calendar based on objectives and strategies set forth by global and local marketing and PR teams

Manage execution and scheduling of all social media posts

Lead ongoing daily community management across multiple platforms including crisis management in partnership with PR

Optimize performance of owned social channels to cultivate and growing our audiences

Incorporate social media presence, strategies and content into websites and relevant marketing channels

Lead creation and management of blog calendar and content based on insights from ecommerce, CRM and Integrated marketing teams

Develops robust social media activation plans that maximize impressions, reach and engagement rates for new ship inaugurals

Work closely with Trade Marketing Manager to develop and execute B2B social media strategy that engages and grows travel partner social media audience

Develop relationships with key influencers for US cruise market

Maximize user generated content library and opportunities in partnership with corporate headquarters

Monitor and report on emerging digital trends, best practices and new social features

Lead social media training opportunities for external travel advisors

Track, research and report on social media trends, tools and competitive activity

Bachelor's Degree in Business, Marketing, or Communications; or any equivalent combination of relevant education and/or work experience. MBA preferred,

6+ years of organic social media marketing experience for a global brand

Proven track record of managing effective social media programs for large and reputable brands

Active social media user with robust working knowledge of all notable social platforms and a curiosity for understand emerging trends in the space

Advanced experience with major social media platforms (i.e Facebook, Instagram, YouTube, Twitter) as well as emerging platforms (i.e Clubhouse, TikTok)

Familiarity with social media reporting and KPIs

Hands on experience with community management and crisis communication

Experience with influencer marketing strategy and analysis;•Working knowledge of social media tools such as: Hootsuite, Social Studio, Stackla, Sprout Social, BrandWatch, Netbase, Facebook Business Manager, Facebook Page Insights, Instagram Analytics and Twitter Analytics

Exceptional written skills with storytelling ability and possession of visual brand identity skills

Experience with photoshop and graphic design is a plus

Able to work outside normal business hours for events and other reasons due to the fast-paced 24/7 nature of social media

US Passport or US Permanent Residents

MSC Cruises USA is an E-verify employer