Influencer Marketing Specialist

ABOUT USThe Earthling Co. was built on the belief that we have the power to create a more sustainable and harmonious world. We believe that the products we all use daily should be safe for you, the planet, and everyone that calls it home.
We are a positive lifestyle brand that focuses on offering affordable, plastic-free alternatives to everyday products. We want to change the way people consume their daily products and encourage people to believe in the power they hold with their purchases. We want to empower and inspire people to make more conscious choices.
SUMMARY OF WHAT WE’RE LOOKING FORThe Earthling Co. is seeking an Influencer Marketing Specialist to join our team on a part-time basis (20-30 hours/week). In this role, you will be responsible for identifying, recruiting, onboarding, and cultivating relationships with content producers and influencers.
The ideal candidate will have very strong communication skills (both written and verbal), excellent multi tasking skills, an eye for engaging content on social media, and the flexibility to thrive in a start-up environment. You should possess prior influencer marketing experience and feel comfortable leading your own projects.
WHAT YOU’LL DO

• Support all aspects of our influencer marketing program, including:
  • Researching influencers to identify on-brand creators to work with
  • Initiating and maintaining professional communications with influencers/creators, and ensuring a transparent and clear partnership process
  • Placing large volume of product gifting orders for influencers/creators, and following up with shipment tracking as necessary
  • Managing payment contracts with influencers/creators
  • Lead influencer outreach for new product launches, including developing a strategic list of influencers to gift products to ahead of launch, as well as during and post-launch, and developing any necessary collateral in collaboration with cross-functional partners
• Maintain detailed tracking of outreach efforts as well as timely dissemination of collected influencer content to Marketing Team and relevant external partners
• Maintain detailed tracking of influencer posts, post engagement, and gifting costs to ensure efficacy and ROI of our influencer marketing program
• Assist with editorial content planning for our social media channels and identifying gaps in our influencer/UGC content
• Bring new opportunities, ideas, and experiments to TEC’s influencer marketing program
• Stay up to date with trends on social channels like TikTok and Instagram, and strategically leverage any trends applicable to our influencer program

WHAT YOU’LL NEED

• Bachelor’s degree in marketing, communications, or equivalent related experience
• Must have prior working experience in influencer marketing
• Proficiency with MS Office and Google Apps, and strong working knowledge of influencer metrics and tracking
• Strong understanding and passion for influencer diversity across many categories
• Interest in and knowledge of sustainability and the zero waste movement
• Excellent communication skills (both written and verbal) and the ability to work well individually as well cross functionally
• Working knowledge of current influencer and social media trends across Instagram, YouTube, TikTok, and any other emerging social media platforms
• Multitasking and analytical skills; highly organized and detail oriented
• A ‘no task is too small or too large’ type of attitude
• Experience in DTC eCommerce or CPG companies a plus

PERKSWe offer flexible hours, remote working and believe that taking time off is crucial for productive output. Here are some of the things we offer part-time team members:

• 7 Observed Holidays
• 3 Sick Days
• Employee product discounts

WHAT WE VALUE

• Favor progress over perfection. Committed to continuous improvement, learning with each step, and transparency through it all.
• Seek harmony taking into consideration our impact on human, natural and social capital. We strive for healthy balances in everything we do and commit to utilizing resources and information in becoming a more responsible and sustainable company.
• Empower earthlings through social media channels, our products, or giving back to local and global communities. We have our fellow Earthlings top of mind. We cultivate a space where diversity and thought are celebrated and appreciated; where all Earthlings feel empowered to create change while embracing individuality.
• Provide solutions for our community and planet’s most pressing issues. We strive to focus on solutions and inspire action towards the sustainable and harmonious future we all envision.

LOCATIONThis is a remote position located in one of the following states: CA, CO, NV, PA, MN, or TN.
The Earthling Co. is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and celebrate different experiences. We’re building our team to change the world and ourselves. If that sounds worthwhile to you, join us. The Earthling Co. generally does not sponsor individuals for employment-based visas for this position.

Key Responsibilities (Also Listed Above)

WHAT YOU’LL DO

• Support all aspects of our influencer marketing program, including:
  • Researching influencers to identify on-brand creators to work with
  • Initiating and maintaining professional communications with influencers/creators, and ensuring a transparent and clear partnership process
  • Placing large volume of product gifting orders for influencers/creators, and following up with shipment tracking as necessary
  • Managing payment contracts with influencers/creators
  • Lead influencer outreach for new product launches, including developing a strategic list of influencers to gift products to ahead of launch, as well as during and post-launch, and developing any necessary collateral in collaboration with cross-functional partners
• Maintain detailed tracking of outreach efforts as well as timely dissemination of collected influencer content to Marketing Team and relevant external partners
• Maintain detailed tracking of influencer posts, post engagement, and gifting costs to ensure efficacy and ROI of our influencer marketing program
• Assist with editorial content planning for our social media channels and identifying gaps in our influencer/UGC content
• Bring new opportunities, ideas, and experiments to TEC’s influencer marketing program
• Stay up to date with trends on social channels like TikTok and Instagram, and strategically leverage any trends applicable to our influencer program

About The Earthling Co.

We're on a mission to create a more harmonious and sustainable world by offering plastic-free alternatives to everyday products.

Everything is consciously-sourced, earthling-friendly , and plastic-free. Always.