Vice President of Marketing

About Evil Geniuses

Founded in 1999, Evil Geniuses (“EG”) shaped the history of esports with our long-running legacy. Our success is rooted in the freedom to choose our own path. Today, we seek people who share that same drive and dedication, and that same grit and passion that makes Evil Geniuses legendary.

Role

Evil Geniuses is looking for a results-oriented Vice President of Marketing to develop and lead the strategy, performance, and alignment of the organization’s marketing operations. This leader will develop and oversee the strategy for content development, public relations, digital marketing, events, and social media that is authentic to the Evil Genius brand.

This role will enact a cohesive brand marketing, social media, and digital content and communications strategy, to both keep core fandom engaged while also broadening the audience in accordance with our business priorities. This strategy also needs to be authentic to the Evil Genius brand by being on the forefront of connection their team to the current vision, driving our mission culture, and being able to manage through ongoing industry pivots.

Reporting into the CEO, the VP of Marketing will be an experienced and efficient leader with excellent people skills, business and brand acumen, and an exemplary work ethic who can work across all divisions of the company to maximize synergy opportunities. The ideal candidate knows how to grow for scale and depth, and has the experience building successful teams and representing and maintaining meaningful brands.

Responsibilities

Develop and execute short, mid and long-term marketing strategies for to drive brand development and awareness for Evil Geniuses as well as fan acquisition and engagement across its house of brands

Lead the marketing department, including the more esports bespoke areas in activations, merchandising, and fan-interfacing initiatives

Drive marketing leadership to create and execute winning and creative marketing strategies to drive profitable growth and lead generation of sponsorships or fandom

Push and execute cross-team collaboration to that stay true to the brand while leveraging our brand v. competitors

Evaluate team performance and expectations to determine that we have top performers within our company at all times

Strategically assess opportunities and make data driven decisions resulting in tangible improvements in performance, revenue diversification, and fan-acquisition

Define KPIs to measure campaign success and forecast performance to inform accurate forecasting & reporting

Develop the overall digital content strategy for numerous social media platforms and guide a consistent flow of content that results in high earned media value for the company

Oversee our internal influencer marketing group who both create campaigns on behalf of the company, as well as work with our partnerships sales team on branded content in order to increase earned media value for the company

Help manage all digital, print and marketing communication assets for the firm, including the website, social media, intranet, and collateral

Grow, and develop a dynamic marketing team through mentorship and leadership

Track benchmarks for marketing attribution and success including relevant dashboards and key performance metrics

Collaborate with marketing peers at other PEAK6 Investments firms to share resources, identify best practices and find efficiencies

Consistently demonstrate a passion for Evil Geniuses’ core value

Requirements

Strategic thinker and hands-on builder with demonstrated tactical abilities who thrives in a fast-paced environment

Ambitious and proactive, gets things done rather than relying solely on others to get things done

A passion for helping startups tell their story

Excellent interpersonal skills and the ability to collaborate with a multidisciplinary team

Ability to work under pressure and proactively manage workload

Proven experience developing and executing integrated marketing campaigns and programs

Hands-on self-starter who can lead and execute multiple marketing initiatives independently

Comfortable functioning in both leadership and contributor capacities to ensure maximum effectiveness and momentum

Proven team and project management skills enabling you to balance multiple deadlines to deliver campaign objectives

Strong understanding of content and PR for a multigenerational audience

Demonstrated ability to produce high-quality written content across a variety of formats (print, web media, presentations)

Event strategy and execution experience

All Evil Geniuses Are Committed To The Following

Striving for excellence

Challenging the status quo

Respecting all

Seeking feedback

Collaborating

Operating with grit and integrity

Creativity

Agility and adaptability

Owning their roles