Marketing Director
About HealthyWage
HealthyWage is reinventing weight loss and fitness using behavioral economics, data science and technology. Our weight loss and fitness challenges are based on research that demonstrates the power of financial incentives and social networks, which we harness to provide motivation, structure and accountability to drive behavior change. Our most popular product, the HealthyWager, lets people make a “bet” on their own weight loss and win up to $10,000. Last year, HealthyWage awarded more than $13 million in prizes. You can read about our company in hundreds of earned media pieces, including Good Morning America, the Today show, and the New York Times, etc., but our work has just begun, and we need strong leadership to take us to the next level.
About the Position
We’re looking for a motivated social media marketing expert with a passion for driving brand and business growth through customer acquisition and re-engagement in a cost effective manner. You’ll be responsible for the execution and analysis of user and subscriber acquisition initiatives. You’ll play a key role in delivering on the overall marketing strategy while building and optimizing digital marketing campaigns that grow HealthyWage and impact core engagement and revenue metrics.
What you’ll be responsible for:
- Supporting the testing, development, and execution of digital marketing initiatives that directly impact brand awareness, user acquisition, engagement/retention, subscriber conversion, and churn.
- Managing our agency that buys TV Ads and building an OTT program
- Managing our celebrity partners and helping us identify additional influencers
- Managing our affiliate program
- Constant analysis of data to identify areas of improvement/optimization and to ensure maximum ROI.
- Growing existing campaigns across all digital channels, while creatively iterating and testing ideas to continually scale and improve performance against KPIs.
- Generating regular (weekly and monthly) performance reports for distribution within the marketing team and broader organization.
- Collaborating with key internal stakeholders across the Product, Communications, Legal, and Content teams to drive maximum integration of all digital marketing initiatives.
Requirements
- 5+ years experience in online/digital marketing, performance marketing.
- Deep expertise in at least one channel/tactic, and working knowledge across others: Facebook, YouTube, Google (search & display), Twitter, Pinterest, SNAP, affiliate marketing, programmatic display, influencer marketing, remarketing, OTT, etc.
- Excellent analytical and organizational skills.
- Strong interest in the HeathyWage user, product, and market position.
Perks
- Competitive salary.
- 401k match after six months.
- Medical/Dental/Vision benefits offered.
- Two weeks paid vacation.
- Virtual Office Program, which allows you to work from anywhere, as long as you have access to outstanding Internet service and can get the job done. The Virtual Office Program is one of the best parts about working at HealthyWage. We’ve adopted tools that foster a strong, fun, fulfilling and productive work culture, even though most of us are distributed around the country. We supply your remote office with the best supplies and equipment. The Virtual Office Program is amazing for professionals who also happen to be expecting mothers, parents of young and school-age children, people with pets, people who get restless living in one place for too long, and people who just want to be able to work from the mountains or the beach or the farm...or New York City minus the crowded subway ride.
