Freelance Influencer Marketing Manager

Nike Communications, a leading luxury lifestyle agency, is looking to add a Freelance Influencer Marketing Manager to its Digital Lab team.

You would be joining a close-knit team of social media enthusiasts, and you can look forward to collaboration and creativity from a hands-on group of team members who will work with you to achieve client successes as well as your personal growth goals.

For the nitty-gritty, the responsibilities of the role may include (but are not limited to):

• Assist in the crafting end-to-end full-scale influencer campaigns that support client initiatives, objectives and KPIs, fully owning some plans and smaller activations
• Support in the day to day account management, including the review of influencer trackers, reports, recaps, filing images, social content, call agendas, invoices, budget management, etc.
• Research, locate and engage potential influencers across all channels to build a pipeline of talent for
• Manage the development of influencer creative briefs for photo/video shoots and be available to staff on-site if needed.
• Oversee planning and executing of influencer events that coordinate with branded initiatives and offer organic content opportunities for partners and consumers.
• Curate guest lists for influencer events: oversee outreach, negotiation, contracting and assist with post approvals for all guests
• Ability to develop recap materials following campaign execution to measure and evaluate value, including ROI and performance metrics.
• Develop and maintain ongoing relationships with influencers and content creators.
• Manage Digital Associates, Coordinators and interns and delegate roles and responsibilities.

Ideally, you would have:

• Minimum 4 years of account management experience, ideally working with influencers/digital programs.
• Bachelor’s degree in marketing, communications, business or related field
• Experience managing and developing junior staff while working on complex digital projects
• Expert in both social platform and influencer nuances as it relates to strategy, influencer tiers, and verticals.
• Thorough understanding and experience in influencer social analytics related to the selection and evaluation of the right influencers to meet campaign objectives.
• Knowledgeable about the intersection of earned, owned and paid media.
• Experience with influencer costs, what factors drive pricing and how to adjust scopes of services appropriately in a negotiation.
• Knowledge of digital consumer trends & lifestyle marketing tactics.
• Ability to think creatively and independently, as well as collaboratively.
• Excellent written and verbal communications skills.
• Must be able to manage time well, stay organized, and pay attention to detail.